III. Art Direction & Photography
To demonstrate Orison’s two signature products, Motto art directed a custom photoshoot to show how the products work in the home to provide power via stored energy.
The driving force behind Orison’s brand is energy itself. We aimed to capture real, in-the-moment action that is atmospheric and aspirational. Our crew included location scouters, photographers, a set stylist, wardrobe stylists, and a hair and makeup artist. We spent a full day on location at the perfect model home with a contemporary style and an open and airy feel. The models we selected created “The Orison Family”, who were photographed using Orison Towers and Wall Panels to power their home while doing activities such as cooking, working, reading, and watching a movie.