Orison

Creating an innovative brand to solve the energy crisis

Overview

Meet Orison, the world’s first plug and play home energy storage system.

Eric Clifton founded San Diego-based startup Orison to realize his vision of mass adoption of stored energy to reduce energy costs and contribute to a self-healing, ultra-efficient energy grid. Orison worked with Motto from a very early stage. We’ve assisted in everything from naming and strategy to messaging, brand design, photography, art direction, campaign development (which earned 7x their Kickstarter goal) and digital.

Client: Orison
Date: 2016
Services:
Brand Strategy
Naming
Visual Identity
Kickstarter Campaign
Photography
Product ID
E-Comm Website

Challenge

Going up against the biggest names in energy storage like Tesla Powerwall, creating a strong brand for Orison was paramount.

When it comes to the future of energy, conventional resources are limited and the grid is overburdened and unreliable. Renewable energy sources like wind and solar are a critical part of the solution, but they’re limited to times when the sun is shining and the wind is blowing. Fortunately, there’s a fix. One that reduces energy costs and contributes to a self-healing, ultra-efficient energy grid. This solution is Orison.

Whether you get your energy from the grid, a solar array, or some other source, you can now control when to store it and when to use it. Orison automatically stores energy when utility rates are low, and then use that energy to power your home or business when rates are high. By localizing your energy distribution, you save money and reduce peak demand on the grid.

Strategy

The literal translation of the word Orison is “a prayer.”

Orison’s mission is to enable all energy consumers to control their electricity use, reduce their impact on the environment, and enable the implementation of a clean energy infrastructure around the world. Orison gives you power over energy like never before. It’s a prayer for the energy crisis, so we named it Orison.

Renderings

Since the product was still in production, we needed to create highly visual and detailed product renderings to showcase the product online.

Our rendering team worked off CAD files and prototypes to create beautifully designed rendered images for the Orison product. We worked to capture the details of Orison such as lighting, materials, sheen and more. We also created rendered images for usage on both light and dark backgrounds as well as different models based on if the product was in a light environment or in a dark environment as well.

Orison-Tower-Cordview-1920×1080
Orison-Panels-1920×1080
Orison-Panel-Isolated-1920×1080
Panels-Floating-1920×1080
Panels-Rows-1920×1080

Art Direction & Photography

To demonstrate Orison’s two signature products, Motto art directed a custom photoshoot to show how the products work in the home to provide power via stored energy.

The driving force behind Orison’s brand is energy itself. We aimed to capture real, in-the-moment action that is atmospheric and aspirational. Our crew included location scouters, photographers, a set stylist, wardrobe stylists, and a hair and makeup artist. We spent a full day on location at the perfect model home with a contemporary style and an open and airy feel. The models we selected created “The Orison Family”, who were photographed using Orison Towers and Wall Panels to power their home while doing activities such as cooking, working, reading, and watching a movie.

Orison-Photo-Deck
ORI-Kitchen-Night
Orison-Movie-Night-Dog

Animation

To demonstrate Orison’s two signature products, Motto art directed a custom photoshoot to show how the products work in the home to provide power via stored energy.

The driving force behind Orison’s brand is energy itself. We aimed to capture real, in-the-moment action that is atmospheric and aspirational. Our crew included location scouters, photographers, a set stylist, wardrobe stylists, and a hair and makeup artist. We spent a full day on location at the perfect model home with a contemporary style and an open and airy feel. The models we selected created “The Orison Family”, who were photographed using Orison Towers and Wall Panels to power their home while doing activities such as cooking, working, reading, and watching a movie.

Website

Create an e-commerce ready, pre-order website to pre-sell orders.

Once the photoshoot was complete and we had new product photography, renderings and lifestyle imagery, we were able to use those assets to design and build the Orison pre-order website.

Orison Website
Orison Website

“Motto understood our vision and delivered a brand strategy that fits us perfectly. They have been thoughtful and insightful every step of this journey. We look forward to each and every deliverable as our brand becomes more and more vibrant.“

Eric Clifton Founder, Orison

Curious?

We’re curious about you, too. Tell us about your project and we’ll see how we can help!

Get In Touch