Noovie

Noovie

Noovie

Noovie

Noovie’s pre-movie ad reels, famously hosted by Maria Menunos, primarily captivated early cinema attendees. The challenge was to extend this engagement to the core audience – teens and twenty-somethings, who often miss these ads due to their engagement with mobile devices. The mission was clear: to broaden Noovie’s appeal, both on the big screen and on the smaller, personal screens of their audience.

In our quest to redefine Noovie’s essence, we embarked on a comprehensive journey with their leadership team through our signature Brand Workshops. These intensive sessions were designed to unpack and refine Noovie’s purpose, to streamline its strategy, and forge a unified vision and mission for the brand. We wanted to demystify Noovie’s purpose, streamline the strategy, and create a unified vision and mission.

After evaluating the competitive landscape, we identified an opportunity for Noovie to resonate more deeply with movie enthusiasts. Our approach centered on reflecting modern tastes and preferences, making Noovie a haven for discussions ranging from trending blockbusters to indie gems.

“Obsess with Us” – This became Noovie’s battle cry. Bold and engaging, it directly appeals to the audience’s passion for content. The message positions Noovie as an intimate part of the audience’s movie experience, turning the brand into a ‘movie buddy’ for enthusiasts to engage with.

Retaining the iconic star logo, we infused Noovie’s visual presence with fresh vibrancy. A gradient palette and the Poppins typeface transformed Noovie’s visual language into something captivating, enhancing its connection with audiences across various platforms.