Impel

Impel

Impel

Impel

Impel is transforming automotive retail with an AI-powered operating system that connects every stage of the customer journey, from sales and service to loyalty.

TypeRebrand

ProgramFlagship® ↗

ModelB2B / B2C

Idea Worth Rallying Around®

“Drive the future.”

This rallying idea puts Impel at the forefront of automotive’s next era, uniting the organization around a shared ambition to drive what comes next.

(01) Project
Overview

The auto industry’s first and only AI operating system for modern dealerships.

For dealerships struggling with outdated systems and fragmented tools, Impel provides the intelligence, efficiency, and momentum needed to deliver intelligence, speed, and clarity across every stage of the customer journey.

Motto® partnered with Impel to translate this vision with a bold new brand, positioning Impel as a confident category leader and the driving force shaping the future of automotive retail. Inspired by the company’s role as an engine of transformation, we developed the Idea Worth Rallying Around®: Drive the Future. The brand strategy and identity reinforce Impel’s ability to accelerate growth and give dealerships the competitive edge to thrive in a rapidly evolving digital-first marketplace.

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