About Motto

Boldness and spirit in
all we do together

About Us

Motto is more than our name — it’s a symbol of who we are. A motto is a short, simple phrase that encapsulates the beliefs and ambitions that guide an individual or organization. The power of a motto, when embedded into a company’s DNA, can inspire deep commitment, courageous action and unwavering devotion. Every brand should have a rallying call that encourages people to unite around a common purpose or idea. For over a decade, we’ve been helping our clients discover their war cry and bring it to life through their brands.


Our Story

Dial the clock back to 2005. In an industrial warehouse, in a tiny 14×14 room, Sunny Bonnell and Ashleigh Hansberger started Motto. We had $250 in our bank account. No one had ever heard of us, we had never worked for another agency, and everyone told us we would fail. Despite the critics, we had a vision to manifest. We saw a world where extraordinary leaders and companies were the rule, not the exception. So, we set out to create it. Over the years, Motto has earned a national reputation for our bold point of view and unorthodox approach. Since those humble beginnings, we’ve grown into a band of brilliant strategists, writers, designers and developers who craft brands that disrupt and win. We’ve also graced such lists as Inc. 30 Under 30 and GDUSA Top 25 People to Watch and pen articles for Forbes, Inc., Entrepreneur, and The Huffington Post. Plus, we’ve been highlighted in AMEX, CNBC, The Wall Street Journal, The Chicago Tribune, 99U and dozens of other publications and podcasts including Entrepreneur on Fire and many more. It sounds like a lot of bragging, but hey, we’re proud.

Sunny Bonnell


Ashleigh Hansberger


Our Beliefs

Great design isn’t just seen, it’s felt.

The greatest glory is not in never failing, but in rising when we do.

Everything you ever wanted is on the other side of fear.

Fortune favors the bold.

Don’t be a slave to the ordinary.

Remember the fire in your belly.

You can never walk out on your own story.

If your dreams don’t scare you they’re not big enough.

Working With Us

We know you have a ton of choices when it comes to working with a branding partner, so we want to be very clear about what makes Motto different. If we had to boil it down, it’s that we take a strategic, inside-out approach to branding which does way more than send you out into the world with a great logo. Our process provides a clear direction and internal compass for your leadership, employees and partners to understand who you are and what you stand for so you can authentically live the brand from the inside-out. Any branding agency can design a logo or a website for you. But what Motto brings to the table is something extra so you don’t sound, look or feel like the rest.

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