Motto® works with companies all around the world.
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About
About
About
About
About
Motto® is more than our name, it’s a symbol of who we are. Historically, mottos were war cries of sentiment, hope, and purpose. Today, we create bold brand mottos for clients to serve as their Idea Worth Rallying Around®.
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About Motto®
For those building what comes next.
Motto® is a strategic brand partner to companies pushing into new territory. We work with founders, CEOs, and leadership teams to make new ideas clear, relevant, and meaningful to the world. From emerging technologies and new categories to products and business models that challenge convention, we build brands around a compelling vision of what could be.
MEET
OUR FOUNDERS
Forged in the fire
A gutsy story that began with two women and a daring vision.
In 2005, Sunny Bonnell and Ashleigh Hansberger started Motto® in their early twenties with $250 and big ambitions. Since then, they’ve built one of branding’s most fiercely innovative consultancies while becoming recognized voices on brand, culture, and visionary leadership, from their bestselling book Rare Breed to Thinkers50, Fast Company, Bloomberg, and some of the most important conversations shaping business today.
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Built for the big moments.
Companies come to Motto® to launch, scale, reposition, transform, or set a new direction. We build for what comes next.
02.
The A-team is the team.
You work directly with senior leaders and experienced specialists across strategy, brand, culture, verbal, and design, from start to finish.
03.
Frameworks that win.
Our proven programs give complex rebrands a clear path forward, keeping teams aligned and success moving forward.
(Remote Culture + Meeting Space in NYC)
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Diversity numbers
♀ Owned
33% LGBTQ+
28% BIPOC
68% Women
100% Human
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Meet some of the people that make it possible.
Experienced talent at the top of their game.
Our multidisciplinary team brings senior expertise across strategy, brand, culture, verbal, and design under one roof. That means fewer handoffs, stronger continuity, and experienced leaders staying close to the work from the first strategic question through the final expression.
Client Success
Nicole Souza
Director of Client Experience
Harriet Henderson
Project Manager
Andrea Garcia
Studio Assistant
Esther Park
Project Manager
Creative
Nathan Holloway
Creative Director
Tom Van Cleak
Creative Director
Samuel Horbury
Design Director
Ashleen LaMalfa
Senior Brand Designer
Tatsumi Taeron
Senior Brand Designer
Hélio Teles
Design Director
Harry Bearhope
Brand Designer
New Business
James Pullin
Director of Client Partnerships
Dean Goodger
Client Partner
Strategy & Verbal
Matt Davies
Strategy Director
Cat Shattuck
Senior Verbal Strategist
Brand Lab
Matt Everest
Design Director
Jonathan Jimenez
Senior Brand Designer
Eleanor Herbert
Senior Producer
Dani Avila
Senior Motion Designer
Digital
Jesper Westlund
Creative Developer
Gil Huybrecht
Web Designer
Sorby Brown
Webflow Developer
People Ops
Samantha Alexander
People Coordinator
Ruth Alexander
Head of HR