About Motto

Motto (n:) A Short Sentence That
Encapsulates Your Beliefs

WHY MOTTO?

Motto is more than our name; it’s a symbol of who we are. Historically, mottos were war cries of sentiment, hope, and purpose. Today, they serve as a rallying call for why you do what you do. We believe having a strong motto anchors your company to a belief that can weather any storm, win any battle, and inspire loyalty.

OUR PHILOSOPHY

Motto was born from a desire to shift the branding conversation from what companies and brands do, to what they mean and stand for. We believe every great brand should have a deeper meaning that transcends the product or service. Since opening our doors eleven years ago, our work has been shaped by this inside-out philosophy. As brand biographers, we uncover what is truly different about your brand and custom tailor our work to your unique business. We then roll your brand’s total experience into a comprehensive narrative that includes culture, positioning, brand identity, web, packaging, mobile, and branded spaces.

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OUR LEADERSHIP

Motto is led by co-founders Sunny Bonnell and Ashleigh Hansberger. The dynamic pair met in a 1997 Chicago snowball fight in their teens and started Motto in 2005 with just $250. Since then, they’ve earned a national reputation for strategically guiding clients into the spotlight and creating bold brands with meaningful stories.

They’ve graced such lists as Inc. 30 Under 30 and GDUSA Top 25 People to Watch, and pen articles for Forbes, Inc., Entrepreneur, & The Huffington Post. They’ve been highlighted in AMEX, CNBC, The Wall Street Journal, The Chicago Tribune, 99U and dozens of podcasts including Entrepreneur on Fire, Startup Podcast, and 33Voices for their unique point of view.

Sunny and Ashleigh are members of YEC, a group comprised of the world’s most elite entrepreneurs and currently speak around the world on how leaders can build extraordinary brands.

Sunny Bonnell
Co-Founder

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Ashleigh Hansberger
Co-Founder

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Recognition

WHY WORK WITH US

You can be assured we will put your success first, our work ethic is unmatched and we go above and beyond for our clients. Hiring us has been described as transformational, unorthodox and empowering. We craft brands that take our clients to new heights and inspire their audiences. We are one of the most dedicated branding firms you’ll find.

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