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What We Do What We Do What We Do
What We Do What We Do What We Do

Motto® specializes in new brands and brand transformations for fast-growing innovation companies. We create value by helping you adapt to a changing market and world. 

Let's Plant Your Flag

Do Big Things®

Clarity and confidence through the power of brand strategy and design thinking.

It all starts with meaningful strategy.

Internally, our work forges meaning in the belly of your business and shapes the culture for how you do things. We align everything around a big idea to inspire employees with a strategic narrative and weave brand-building behaviors into your company’s DNA.

It’s brought to life with transformational design.

Externally, our work supports your vision for market leadership by creating a strong and relevant brand. We’ll lock in your competitive difference so you can attract top-tier talent, reach new customers, and execute the brand across the most impactful parts of the business.

(Clients we worked with)
Virgin Atlantic Branding | Motto
We are Motto
Andela Branding | Motto
Brooklyn Brewery Branding Workshop
Hersheys Branding | Motto
Virgin Atlantic Branding | Motto
We are Motto
Andela Branding | Motto
Brooklyn Brewery Branding Workshop
Hersheys Branding | Motto
Virgin Atlantic Branding | Motto
We are Motto
Andela Branding | Motto
Brooklyn Brewery Branding Workshop
Hersheys Branding | Motto

Here's why you should consider choosing Motto®

(01)

Big ideas that grow your business

Vision, in its purest form, is the art of the possible. With our pulse on global trends, cultural shifts, and consumer behaviors, we’re constantly drumming up new and better ways to make the most of your opportunities.

(02)

The internal alignment you need

We align your leadership team around the core tenets of your brand to get teams marching in the same direction. When everyone pulls together, more is done faster with fewer resources and energy is optimized.

(03)

A brand you'll be proud of

We help leaders develop a modern mindset that puts brand at the center of business strategy. Our guidance lays the foundation for transformational change that you’ll be proud to champion.

Success beats
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Impact & Results

Helped 1 million small business owners build their dream business

Rebranded Hello Alice, an A.I. smart-software platform that connects a million small businesses nationwide to funding, networks and services. Resulted in $21 million Series B, partnerships with Mastercard, eBay, Alibaba and more.

$200M Series E funding for Andela, led by Softbank

Drove a global rebrand for global talent marketplace juggernaut Andela, resulting in $200 million Series E funding and “Unicorn” status. Andela is now valued at $1.5 Billion.

Top-tier talent recruited for Hopscotch

Motto's® award-winning branding helped Hopscotch recruit and retain top-tier talent from world-class companies like Google, CaptialOne, and Better. They grew their team 600% and captured thousands of customers on their waitlist prior to launch.

Led Ninjas in Pyjamas to what was called, "The greatest rebrand in e-sports history."

One of the biggest ROIs in Motto® history, NIP expanded globally, sold over $600k worth of logo stickers in less than 24 hours, and created partnerships with Samsung, Razr, and League of Legends. Oh, and sold out 12,350 NFTs in under 14 minutes.

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Here's how we help you grow.

Our Capabilities

We create evergreen brands that are highly effective at boosting revenue, increasing brand equity, and improving ROI. Our big picture approach powers your entire business, not just the marketing department.

Brand & Business Strategy

WHAT OUR CLIENTS SAY
(TESTIMONIALS)

“I have spine tingles. It's amazing to see our strategy come together into such a cohesive and inspiring narrative.”

Camilla Cornwell Brand Designer, GoodNotes

“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® assembled for us. ”

Reed Switzer CEO, Hopscotch

“I’ve referred Motto® to anyone who asks for an all-around creative powerhouse. I’ve always felt we were more than just a client, but true partners. ”

Allie Kuzyk Google®

“All of this would not have been possible without the brilliant team at Motto® led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the whole rebranding process.”

Hicham Chahine CEO, Ninjas in Pyjamas

This is how
we
work

A road tested and proven approach.

Motto Method™

Our process has been honed and proven over 17 years under the leadership of our founders, Sunny Bonnell and Ashleigh Hansberger. Since 2005, we’ve successfully launched, scaled, and rebranded more than a thousand B2B, B2C, and DTC companies.

Relax your shoulders; our crew is seasoned. Because who has time to wonder, “Will this take our business to the next level?” (you don’t…but we do). Unlike fly-by-nights and mismanaged processes, our workflow is finely tuned and professionally orchestrated.

Are you ready to rally around your big idea?

Let's work together

Work we’re proud of

See more work