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With a vision for innovation and excellence, we create cohesive brand transformations that reflect the values and ethos of your company.

Let's Plant Your Flag

(What we do)

Our commitment is to build businesses, not just brands.

We begin with strategic alignment.

Strategy gets everyone on the same page. We challenge assumptions, find the big idea, and define your brand while guiding collaboration and gaining leadership buy-in.

Then, we bridge strategy to creative.

We meticulously consider how your brand identity is represented tonally, conceptually, emotionally, and tangibly. This creates a cohesive brand experience that aligns with the vision.

(great clients)
Virgin Atlantic Branding | Motto
goodnotes fullsail
Fullsail rebrand
fullsail clients
hello alice fullsail
Fullsail rebrand
Hersheys Branding | Motto
Virgin Atlantic Branding | Motto
goodnotes fullsail
Fullsail rebrand
fullsail clients
hello alice fullsail
Fullsail rebrand
Hersheys Branding | Motto
Virgin Atlantic Branding | Motto
goodnotes fullsail
Fullsail rebrand
fullsail clients
hello alice fullsail
Fullsail rebrand
Hersheys Branding | Motto

with Motto®


Our approach is holistic

Everything we do is intentional, where every step, from big idea to market launch, is seamlessly interconnected.


We create internal/external alignment

We have deep leadership and culture experience and create organizational buy-in at every level.


We're collaborative and iterative

We provide a high-touch experience, fully immersing ourselves into your vision, culture, industry, and audience.

Recent Success
(Hit for more)

Big Ideas, Big Wins

Big Idea: Connecting Brilliance with Opportunity

Spearheading Andela's global rebrand turned them into a Unicorn with a $1.5B valuation and a blockbuster $200M Series E. In just one year, they expanded across six continents, completed three acquisitions, and amassed a 4+ million-strong network.

Big Idea: Notes Reimagined

Goodnotes the #1 note-taking app got a game-changing rebrand. Our launch of Goodnotes 6 introduced groundbreaking AI features, earning TechCrunch acclaim and sparking 3 million impressions at launch.

Big Idea: Skip the B.S.

Motto's standout branding catapulted Hopscotch into the big leagues, attracting talent from giants like Google and CapitalOne. The result? A staggering 600% team growth and thousands eagerly waiting for launch day. We didn't just build a brand; we built a magnet for success.

Big Idea: Why Wait?

Motto's rebrand turned FasterLines from a data service into an industry disruptor. The result? A $5M partnership with Zaxby's and $1M in revenue—all within two months of relaunch. It's not a tweak; it's a transformation.

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Services at
a Glance

See all our engagements

Brand Culture

Culture Immersion
Vision, Purpose, Mission
Brand Values & Behaviors
Employer Branding
Employee Activation/Comms
Culture Code


Brand Strategy

Research & Insights
Audits & Analysis
Brand Positioning
Brand Architecture
Brand Narrative
Naming & Nomenclature


Brand Design

Visual Identity
Verbal Identity
Sound Identity
Motion Identity
Brand Guidelines


Brand Activation

Website Design
Brand Campaigns
Package Design
Marketing Materials
Sales Collateral
Launch & Rollout

Praise from Clients

What leaders say about working with Motto®

1 — 16

Allie Kuzyk Global Program Manager, Google®

“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”

Camilla Cornwell Senior Brand Design, Goodnotes

“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”

Hicham Chahine CEO, Ninjas in Pyjamas

“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”

Timothy Makalinao Co-Founder & CEO, Bandana

“It's evident how seriously Motto® considered our vision and what we're creating. We're thankful to have partnered with their incredible team on this journey.”

Reed Switzer CEO, Hopscotch

“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® assembled for us. ”

Rob Meng Founder & CEO, FasterLines

“The team at Motto® are a joy to work with! They coaxed out the best of who we are and spent time crafting language that best tells our story and depicts the vision we have. The investment we made is already paying off exponentially.”

Danny Aronson CEO, Even

“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”

Lak Gil CEO, Pillway®

“We chose Motto® because of their passion, unique approach, and exceptional roster of brands they've propelled to success. They love what they do and are fully invested in every project they work on.”

Annie Wang VP Marketing, Artnet

“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”

Thomas Lathrop Crown & Buckle

“Motto’s® knowledge of branding and design execution has been crucial in taking our online retail business to the next level.”

Michelle Glienke Munk Pack

“Motto® has been a long partnership for us and built our brand from the ground up. We love our brand and so do our customers. They bring tons of experience to the table.”

Brad Herrmann CEO, Text-Em-All

“Thanks to Motto®, we branded our purpose and have grown 20% year over year. Working together has been one of the most successful partnerships in the history of our company. ”

Ivey Childers CEO, Southbound Tequila

“Motto® is brilliant, organized, generous, and fun to work with! The consumer and investor feedback about our brand has been beyond incredible.”

Nathan Hallmark VP of Growth, FasterLines

“Motto's level of brilliance surpassed my greatest hope. The team provided an incredible experience of self discovery and realization of who we are.”

Dannie Lee COO, Keetsa

“Motto® is an amazing team who are so sincere and easy to work with. They are extremely professional and our rebrand has been stellar. ”

Ian Morley Co-Founder, Serraview

“Motto® increased visitors to our site by 85% and increased conversions by 20% within a few months of our new brand launch. Their work has transformed our business from the inside out.”


Learning how we'll work together starts here.

We engage in a mutual vetting process to make sure there's a win-win on both sides.

What to expect

To begin a potential collaboration, submit an inquiry via our contact form. You’ll receive a Project Discovery questionnaire within 10 minutes. Your detailed responses are crucial for an effective first meeting. Note: We’re judicious about participating in traditional RFPs, and only proceed with direct access and conversation with key decision makers.


Let's work together

Recent Rebrands

See more work