● MOTTO
METHOD
Motto® is a strategic brand company that works globally with founders, leaders, and innovation teams in times of growth and transition. Together, we transform brands into Ideas Worth Rallying Around™ and stir the people it’s made for. Sleeves up. Coffee in. Zoom on. Let’s go.
Modern brands hire us to rally their businesses around bold battle cries. We help them beat the odds, usher in change, and launch new innovations that shape our world. Our gutsy approach influences and powers the entire business, not just the marketing department.
Unlike conventional branding companies who advocate brand superficially and from a place of safety, the Motto® Method gets deeper into organizations to shape brand and innovation from the inside out. From your head as a leader to the minds around you. From your DNA as a culture to your influence in the world. From your personal fire to the talent that shares it and can take you further.
At Motto®, we answer the biggest questions bouncing around your halls and Slack channels. We rock your boat because that’s exactly what’s required to push you further. We align stakeholders and extract the raw DNA of your brand—live and collaboratively. Then we devise and operationalize the brand to attract next-level talent.
WHO WE WORK WITH:
✳︎ Founders
✳︎ C-Suite Leaders
✳︎ Innovation Teams
✳︎ Senior Managers
✳︎ Brand Teams
✳︎ Marketing Teams
WE’RE BEST AT:
✳︎ Strategic clarity
✳︎ Leadership alignment
✳︎ Driving innovation
✳︎ Ownable positioning
✳︎ Launching brands
✳︎ Defining purpose
✳︎ Brand definition
WE ENCOURAGE YOU TO:
✳︎ Review testimonials
✳︎ Buy our book
✳︎ Meet our founders
✳︎ Review case studies
✳︎ Read articles
✳︎ Read FAQs
✳︎ Read press
/ HOW WE WORK
● MADNESS, MEET METHOD
Expect shots of courage and new ways of thinking and working. High-energy workshops that galvanize your team and ignite cohesion and clarity. Explosive strategic ideas that change your business for the better.
01
Focus the Vision
We immerse ourselves in your business and facilitate workshops to clarify the opportunity and untangle any confusion or indecision. This aligns stakeholders and extracts the raw DNA of your brand or initiative—live and collaboratively.
02
Define the Strategy
We build a strategic framework that captures your ethos and lays out the elements that will bring it to life. Our framework provides strong marching orders for every brand and business decision moving forward.
03
Craft the Identity
We develop a distinctive verbal voice and visual identity system that will deliver your brand’s big idea to the world. This shows how your brand will speak, sound, look and feel.
04
Rally your People
We help you oversee the implementation of your new brand and the idea it stands for. This ensures you have the right talent, training, and processes in place to take this idea where it deserves to go.
✳︎ CAPABILITIES
CULTURE
Workshops
Purpose
Mission
Vision
Values
Ethos
Manifesto
STRATEGY
Brand Positioning
Brand Architecture
Big Idea
Brand Story
Brand Archetype
Tone of Voice
Messaging
IDENTITY
Look & Feel
Brand System
Brand Guidelines
Brand Volume
Art Direction
Packaging
ACTIVATION
Internal Training
Launch Plan
Rollout
In/Out Home
Digital