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GOODVETS

GOODVETS

GOODVETS

GOODVETS

Transforming how veterinary professionals discover opportunities, explore culture, and envision their future.

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(01) Project
Overview

A movement for modern veterinary care.

GoodVets is a rapidly growing, veterinarian-owned network of animal hospitals reimagining what veterinary medicine can be. As the organization expanded across the United States, it needed a digital experience that reflected the ambition of its mission—one that could inspire veterinarians, technicians, and support staff to see GoodVets not simply as an employer, but as a place to build meaningful careers.

(Details)
  • Type Brand Evolution
  • Category Veterinarian Science
  • Services Brand, Messaging, UI/UX Design, Employer Brand
(02) Method
& Immersion

Designed to attract the best in veterinary care.

The veterinary industry is facing increasing pressure from talent shortages, burnout, and fierce competition for skilled professionals. Through research and audience exploration, we uncovered a critical insight: veterinary professionals aren’t simply looking for jobs—they’re looking for purpose, growth, and a place where they can practice medicine on their own terms. This understanding became the foundation for the experience strategy.

(WHAT WE DID)
  • Discovery workshop
  • Competitive audit
  • User personas

Idea Worth Rallying Around®

Care Forward

Care Forward

Care Forward

Care Forward

(03) UI/UX
Strategy

Every click should move a career forward.

To attract top veterinary talent, the recruitment experience needed to feel less like an application process and more like the beginning of a relationship. Through audience mapping, information architecture, and journey design, we created a more intuitive path that builds trust, simplifies decision-making, and helps candidates envision their future with GoodVets.

(WHAT WE DID)
  • UX audit
  • User journey maps
  • Information architecture
  • Wireframes
(04) UI/UX
Design

Designing a brand people want to join.

The digital experience needed to do more than showcase open roles—it needed to showcase what makes GoodVets different. Through a refined digital design system, elevated typography, and flexible content modules, we created a more modern expression of the brand that balances credibility with warmth, helping veterinary professionals feel both inspired and at home.

(WHAT WE DID)
  • UX audit
  • User journey maps
  • Information architecture
  • Wireframes
pet brands
We are Motto
We are Motto
We are Motto
We are Motto
01 / 05
(05) Impact
& Outcome

Turning career exploration into career commitment.

The new GoodVets experience positions the organization as more than a network of veterinary hospitals—it positions it as a destination for ambitious veterinary professionals seeking meaningful growth, ownership, and community. The result is a digital experience that attracts exceptional talent, strengthens employer brand perception, and supports GoodVets’ vision for the future of veterinary care.

(WHAT WE DID)
  • Employer brand
  • Copywriting
  • Location enablement
  • Hiring integration

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