Richoux

Richoux

Richoux

Richoux

Brand refresh of London’s iconic Richoux, which has been serving the patrons of London and beyond for over 100 years.

EngagementFlagship® ↗

CategoryHospitality

TypeNew Brand

(01) Project
Overview

Reinstating the brand’s status as London’s finest tea room and patisserie

Starting 2022 with a refresh of London’s finest tearoom and patisserie, Richoux has been serving the patrons of London and beyond for over 100 years. Our first challenge was to update the Art Deco styling to Art Nouveau to suit the period of its inception. Our creative team developed a new wordmark, typography system, and iconic navy blue color palette to usher in a new incarnation of the widely cherished London venue.

(Details)