Method

We shape brand positioning and develop your Idea Worth Rallying Around® under a bold new theme. We then connect that strategy through a unique Culture Code. The Brand Strategy and Culture Code is a crisp articulation of your brand, a clear understanding of how it emotionally connects, and actionable principles to anchor its positioning, values, vision, and story to attract customers and top talent.

With the strategy codified, we develop the tonal aspects of your brand and codify it into a set of voice pillars. We also craft shared vocabulary, key messages, and signature phrases designed to be potent and memorable; your brand in words – the spearhead statements that will make your brand famous.

The magical moment when you first see the brand we’ve been assembling visually emerge. We begin with Vision Boards to dial in the look and feel. Then, we double-down to push and refine further, sharpening every design detail until just looking at it gives you a paper cut.

Branding must be accepted and embraced by people inside the company to be genuinely successful and transformative. Motto® creates experiences (workshops, coaching, communications, launch events, etc.) to help your employees understand the strategy and commit to building that new future. We’ll guide you on operationalizing the brand across every department, so you tie your people and all brand activities to business outcomes.

Motto® can create, produce, and direct the creation of these assets to ensure complete brand consistency in the market and to ensure all execution remains on-brand. We often support clients and their in-house teams with ongoing consultancy, design support, art direction realization, and implementation across the total brand and digital experience. Furthermore, we have an extensive network of vetted, complimentary talent for content production, social strategy, and marketing.