Branding from the inside out. For companies that want to lead, not follow.

Motto® is a branding agency in New York City that helps visionary leaders build brands with meaning, momentum, and cultural gravity.

We don’t do surface-level.

We align strategy, identity, and culture through collaboration to create brands that are sharp, soul-led, and built to scale. Brands that don’t just look good—they galvanize people, rally teams, and unlock growth.

Since 2005, we’ve helped future-focused companies, from startups to global giants find their flag, raise it high, and build something people want to believe in through our branding services.

Headquartered in the heart of NYC. Built to move fast, work deep, and go bold.

Motto® has an office inside The Fulton Center, at the crossroads of Lower Manhattan on Broadway, right where the city’s relentless energy meets clarity of direction.

Much of our work happens remotely, by design. But when it matters most, we gather face-to-face in our two NYC locations for deep work: brand strategy sessions, cultural transformation workshops, and full-scale branding engagements.

Because some breakthroughs just happen better in the room.

You don’t need a new logo. You need a belief system.

Your brand is more than a visual. It’s a strategic tool.

We help you build a brand from the inside out, so your team can rally behind it, your customers can connect with it, and your company can grow with it.

What we do:

• Brand Strategy & Positioning
• Verbal Identity & Naming
• Visual Identity Systems
• Culture Activation
• Brand Campaigns & Rollouts

Branding agency in NYC. Powered by creativity, grounded in analytics.

We channel the pulse of New York into every brand we build—fast, fearless, and unapologetically original. But creativity alone isn’t enough. We pair bold ideas with sharp analytics to shape brands that not only look great but perform where it counts.

Whether you’re rebranding a scale-up or launching something from scratch, we bring clarity, direction, and strategic fire to help you stand apart and stay ahead.

Some of the brands we’ve helped ignite:

Google, Spotify, Disney, Microsoft, Uber, Zendesk, Goodnotes, Hopscotch, ECHO, and more.

Let’s build something with meaning.

If you’re looking for a creative agency in NYC that thinks strategically, works fast, and leads with heart—Motto® it is.

→ Talk to Motto®

A branding partner for the visionary, the culture-driven, the bold.

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