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VisionCamp® VisionCamp® VisionCamp®
VisionCamp® VisionCamp® VisionCamp®

VisionCamp® is an expertly guided virtual Visionary Leadership Masterclass created by the founders of Motto®.

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VisionCamp® by Motto®
(01) Project
Overview

A visionary leadership masterclass for tomorrow's leaders.

VisionCamp® is a live masterclass developed by executive leadership advisors Sunny Bonnell, Ashleigh Hansberger, and Matt Davies to address the scarcity of visionary leadership. Leaders learn to create an inspiring vision their teams can believe in, rally around, and help build.

With few organizations led by visionaries, VisionCamp® is crucial in helping leaders overcome challenges like competing priorities and short-term thinking. VisionCamp® empowers leaders to adopt and sustain a visionary mindset, fueling innovation and growth.

(Details)
  • Type New Brand
  • Category Leadership Training
  • Services Strategy, Naming, Verbal, Identity, Activation
  • Model B2B
(02) Challenge

Cultivating visionaries: Is there a path to training future leaders? We said yes.

Drawing from nearly 20 years of advising leaders, our insights into vision run deep. We recognized the need for a program to help leaders refine their vision and gain the clarity they crave while being challenged in a supportive environment. Our challenge was to brand a masterclass providing a proprietary framework and process to help business leaders shape and define their vision. The goal was to create an engaging, informative, and valuable program for CEOs and leaders from various industries.

VisionCamp® Promo (1:00)

“Vision is the highest form of leadership, yet so few leaders lead with vision. VisionCamp® teaches leaders the tools and behaviors of visionary thinking in a brave, collaborative space.”

(03) Motto Method®
/ Immersion

Charting the science of vision and visionary leadership.

Understanding the rarity of visionary leadership—present in only 0.1% of organizations—we initiated a two-year research project to tackle this issue. We analyzed the market to pinpoint gaps and opportunities, interviewing CEOs and leaders across various industries to gain invaluable insights into their challenges and needs.

Our findings emphasized the need for a comprehensive solution that assists leaders in overcoming visionary leadership obstacles. Armed with this knowledge, we developed VisionCamp® to empower leaders in cultivating and sustaining a visionary mindset to unlock organizational success.

(WHAT WE DID)
  • Research & Insights
  • Founder & CEO Interviews
  • Strategic Workshops
  • Competitive Audit
(04) Motto Method®
/ Brand Strategy

Empowering leaders to excel as visionaries.

We strategically developed VisionCamp® as a unique and effective program, combining expert guidance, a virtual format, and practical tools and resources to help business leaders enhance their visionary capabilities. VisionCamp® empowers leaders by equipping them with the necessary knowledge and skills to excel as visionaries. Standing apart from conventional leadership courses, VisionCamp® teaches the core traits, techniques, and mindset required to lead with vision successfully. We aim to create a ripple effect, inspiring leaders to drive impactful and lasting change within their organizations and beyond.

(WHAT WE DID)
  • Purpose, Vision, Values
  • Positioning Statement
  • Culture Code
  • Idea Worth Rallying Around®
  • Audience Personas
(05) Motto Method®
/ Brand Naming

The story behind the VisionCamp® moniker.

Our name originates from the fusion of two words: ‘vision’ and ‘camp.’ ‘Vision’ signifies the capacity to envision the future with creativity and intellect. ‘Camp’ represents a gathering place where people unite for a common goal, such as learning, exploration, and camaraderie Put together, VisionCamp® is a collaborative space where leaders come to learn, grow, and develop their skillsets and mindsets, ultimately shaping the future with creativity and intelligence.

(WHAT WE DID)
  • Naming Brief
  • Conceptual Themes
  • Naming Candidates
  • Etymology and Rationales
  • Trademark Registration
(06) Motto Method®
/ Verbal Identity

Our adventurous journey into creating a unique brand personality for VisionCamp®.

The tone of voice of VisionCamp® is designed to be confident, inspiring, and informative. The messaging is based on the fundamental principles of visionary leadership and the themes of camp. We incorporate vivid language, storytelling, and analogies to create a sense of excitement and inspiration. The messaging is designed to evoke emotion and create a sense of urgency, encouraging business leaders to take action.

(WHAT WE DID)
  • Voice Pillars
  • Voice Persona
  • Key Messages
  • Copy Beats
  • Verbal Guidelines
(07) Motto Method®
/ Visual Identity

Vibrant visuals spark leadership inspiration.

The visual identity is designed to evoke a sense of creativity, innovation, and inspiration. Central to our brand’s aesthetic is the vibrant blue color, representing clarity, depth, and focus—qualities essential to visionary leadership. The look and feel is modern, clean, and engaging, incorporating motion, dynamic visuals, and strong typography that reflect our commitment to transformative learning experiences. The overall visual expression is intended to resonate with forward-thinking leaders seeking to enhance their visionary capabilities.

(WHAT WE DID)
  • Vision Boards
  • Logo System
  • Color and Type System
  • Graphic Elements
  • Brand Guidelines
(08) Motto Method®
/ Impact

Paving the way for visionary leadership.

Our first cohort was held in February 2023, and launched to rave reviews. The experience enabled our first graduates to refine their vision and gain the clarity they craved. The comprehensive brand strategy, verbal identity, visual identity, and brand activation have contributed to the program’s success and its ability to lead the category for visionary leadership training and development.

Impact
  • Hundreds Waitlisted
  • Sold Out Event
  • Corporate Partnerships In Progress