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Session

Session

Session

Session

Session is the only all-in-one solution that transforms booking and business management from chaos to creativity, giving photographers more time to focus on what they love.

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(01) Project
Overview

Revolutionizing how photographers manage their businesses.

Session cuts out the administrative headache for photographers looking to scale their business and maximize their time. As the industry evolved, Session saw the need to grow beyond mini-session bookings. They envisioned a platform for all photographers, from beginners to pros, offering powerful tools for running creative businesses. Session partnered with Motto® for a rebrand to elevate its identity and become the go-to platform for photographers globally.

(Details)
  • Engagement Fullsail
  • Type Rebrand
  • Category Tech
  • Model B2B
(02) Opportunity

Shifting from a niche solution to a full-frame platform.

While Session had built a strong reputation in mini-session bookings, this niche focus limited their brand’s potential. Competitors were emerging with broader solutions, and Session risked being pigeonholed as a tool for just one part of the photography business. The opportunity was clear: reposition Session as a complete solution for photographers, providing everything from bookings to galleries and business management tools while maintaining their beloved, user-friendly charm.

(03) Motto Method®
/ Immersion

Uncovering new opportunities through collaboration and exploration.

Session opted for our Fullsail engagement, including a complete rebrand and market activation. We uncovered their core values, vision, and growth opportunities through deep immersion and workshops with their leadership team. This deep immersion allowed us to craft a holistic strategy that elevated their visual and verbal identities, ensuring clear, confident communication and positioning Session to scale as they expanded into new markets.

(WHAT WE DID)
  • Stakeholder Interviews
  • Expert & Influencer Interviews
  • Strategic Workshops
  • Brand Audit
  • Competitive Audit
  • Social Listening
(04) Motto Method®
/ Brand Strategy

Developing a focused plan for growth.

The rebrand centered on a forward-thinking strategy to position Session for long-term success. We transformed Session from a niche booking tool into a full-service platform, giving photographers everything they need to grow their business seamlessly. This strategy highlighted Session’s core strengths—simplicity, efficiency, and scalability—appealing to both new and experienced photographers. With the bold concept, ‘Time to Get Serious, Time to Get Session,’ we built a brand that resonates with those ready to scale and elevate their craft.

(WHAT WE DID)
  • Purpose and Vision Language
  • Core Values
  • Audience Persona
  • Idea Worth Rallying Around®
  • Strategic Narrative
  • Positioning Statement
(05) Motto Method®
/ Verbal Identity

Creating a voice that clicks with photographers.

Session needed a voice that struck the perfect balance between relatability and professionalism—playful but serious about empowering photographers. Session boldly embraced a sassier, more daring voice in a landscape where everyone else was playing it safe. With this ideal blend of a unique verbal identity and a brand poised to stand out, we created compelling copy, keeping audiences engaged across their website, social media, newsletters, and communications.

(WHAT WE DID)
  • Voice Pillars
  • Voice Persona
  • Key Messages
  • Signature Phrases
  • Message Library
  • Word Kit
  • Verbal Guidelines

CLIENT TESTIMONIAL

WORK WITH US

“From the very first meeting with Sunny, Ashleigh, and the entire team, it became clear we had found true partners. Their kindness, understanding, and support has shown us the incredible impact of embracing new ideas. ”

(06) Motto Method®
/ Visual Identity

Bringing the strategy to life through design.

Motto created a fresh visual system alongside the verbal identity to amplify Session’s new positioning. We refined their logotype, introduced a new mark, and built a full suite of brand assets. The updated color palette and typography balanced professionalism with creativity, standing out in a crowded, minimalistic market. This visual identity spanned all touchpoints, from social media to marketing, ensuring consistent brand presence.

(WHAT WE DID)
  • Vision Boards
  • Logo System
  • Type, Color, Grid System
  • Art Direction
  • Digital Brand Guidelines
  • Motionography
(07) Motto Method®
/ Website

Built on Tailwind for a flawless user experience.

We gave Session’s website a major glow-up, turning it into a digital powerhouse to match the rebrand. Built on Tailwind, the new site is fast, responsive, and seriously user-friendly—perfect for photographers managing bookings, galleries, and business growth all in one place. With a sleek design and boosted functionality, Session is now a cutting-edge platform ready to inspire current users and future fans alike.

(WHAT WE DID)
  • Campaign Concept
  • Web & App Copy
  • Influencer Kit
  • Social Strategy
(08) Motto Method®
/ Brand Activation

Framing a high-energy activation for a launch that’s picture-perfect.

We kicked off Session’s rebrand with a phased rollout designed to build anticipation right from the start. First up? A soft launch to tease the new look and some exciting mystery upgrades. On launch day, both teams dropped a press release, fired off targeted emails, and lit up social with bold content and ads. The momentum didn’t stop there—eye-catching animations, and creative collabs kept the buzz alive.

(WHAT WE DID)
  • Social Strategy
  • Press Release
  • Social Media Assets

CLIENT TESTIMONIAL

WORK WITH US

“Motto didn’t just see our brand; they believed in its potential and became its greatest cheerleaders. Their fresh perspective pushed us beyond what we thought possible. Witnessing our rebrand seamlessly cascade into improvements in our product was unexpected and deeply gratifying. The results have been nothing short of transformative. ”