Motto works with leaders to create Ideas Worth Rallying Around®

Recent Work

Female Led, Radically Inclusive

Motto is the purpose-driven branding company of Sunny Bonnell & Ashleigh Hansberger. Together, with our diverse team, we work with innovative leaders to refresh, pivot, disrupt, innovate, and rise above the noise using brand as your differentiator. 

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sunny bonnell ashleigh hansberger




Big Idea


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Corporate ID
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Tone & Voice

The Book

Calling all rebels, weirdos, and dreamers—our founders wrote a bestselling business book just for you.

★ ★ ★ ★ ★
“Best Business Book of the Year.”
— Geoffrey Colon, Microsoft®

★ ★ ★ ★ ★
“Top 5 Career Books.”
— NY Post

★ ★ ★ ★ ★
“Take this brazen rant and go.”
— Seth Godin, NYT Bestselling Author

Buy Rare Breed →


What People Say

“None of this would have been possible without the brilliant team at Motto led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the rebranding process.”

Hicham Chahine CEO, Ninjas in Pyjamas

“I've been lucky enough to work with Sunny and Ashleigh. Then I read their book Rare Breed. The same off-the-charts EQ, empathy and professionalism they have in-person shines through.”

Annie Wang VP of Marketing, Artnet

“Our team worked with Motto to rebrand our company after a merger. They are incredible. They always have a point of view but allowed us to also come to our own decisions. Most importantly, they are values-aligned and care deeply about their people and their clients.”

Johanna Lyman Diversity & Inclusion Expert, Kadabra

“Motto is unbelievably attentive. They are innovative with forward-thinking ideas. They communicate passionately, listen intently, and push you to new heights as a company. Truly transformational.”

Boris Oak Founder, Evolvh

“Our hearts exploded with love for everything Motto created for us.”

Lauren Ready Senior Video Producer, USA Today®

Latest Articles

Hot Press

Revelshine in Creative Boom

Motto recognized for creating a ‘first of a kind’ aluminium-bottled wine in unbreakable, infinitely recyclable vessels.

Founder Sunny Bonnell becomes a member of Rolling Stone

Our co-founder Sunny Bonnell joins the Rolling Stone Culture Council as a leading expert on brand, culture, and entertainment.

Ninjas in Pyjamas Rebrand in Forbes

Motto leads Swedish Esports giant Ninjas In Pyjamas through a global rebrand and unveils an incredible new look.

Founder Ashleigh Hansberger weighs in on Aunt Jemima Rebrand AdWeek

It’s a delicate balance to hold onto brand equity while moving beyond racist roots with a new name.