Great brands are more than famous names, they’re Ideas Worth Rallying Around®.
Motto® is a brand strategy and design firm that rebrands and repositions innovative companies to create impactful, future-ready brands. We collaborate with visionary teams and design-led companies who need the brand to scale, raise, go public, or enter new markets to drive growth and amplify brand impact within the organization.
Aptos is a next-gen Layer 1 blockchain fueling the future of Web3. We’re rebranding and repositioning the masterbrand.
Motto® x Klaviyo
We built a scalable brand system for Klaviyo to build awareness, grow and retain customers, and stand out in a crowded market.
Motto® x Google
Our work with Google created a global campaign representing campus locations from San Francisco to Singapore.
Motto® x Andela
Our global rebrand turned Andela into a Unicorn with a $1.5B valuation and a blockbuster $200M Series E.
Motto® x Goodnotes
Our innovative brand transformation of Goodnotes #1 note-taking app earned worldwide acclaim and 3 million hits.
Motto® x Earnest
Building on Earnest’s leadership in education financing, we led a revolutionary brand transformation to spearhead their next chapter.
Motto® x Virgin Voyages
Our employer branding engagement activated the brand internally, enabling staff to deliver on the brand promise.
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Turning bold vision into brand impact.
Brand transformations fall short because they stop at the surface—logos, taglines, campaigns. We go deeper, aligning your business around an Idea Worth Rallying Around®. The result? A brand your people will champion and your audience will love.
Motto® is proudly among the 0.01% of branding agencies owned by women. It all started when two college dropouts with $250 decided to do brand differently.
