Motto® is a strategic branding consultancy helping the world's most innovative companies advance into their next era.
Let's Brand Your Big Idea
Think big with us.
Unlock next-level growth and prepare your business and brand for the future.
Motto® is a global branding and design firm that partners with category leaders whose product and service innovations shape industries and the broader culture. Our team of strategists, writers, and creatives define, design, and activate big ideas to ignite business growth.
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PRAISE FROM CLIENTS
What leaders say about working with Motto®
Bryan Harper VP Content, Minnesota Vikings
“Motto® sparked a trail of thought we hadn't explored. Seeing how our strategic vision could come to life was an eye-opener. They've helped us make bolder moves.”
Hicham Chahine CEO, Ninjas in Pyjamas
“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”
CMO, Geoff Colon Microsoft®
“Motto® led us through a revolutionary breakthrough and spearheaded quite possibly one of the greatest experiences of our entire organization.”
Nathan Hallmark VP of Growth, FasterLines
“Motto's level of brilliance surpassed my greatest hope. The team provided an incredible experience of self discovery and realization of who we are.”
Allie Kuzyk Global Program Manager, Google®
“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Timothy Makalinao Co-Founder & CEO, Bandana
“It's evident how seriously Motto® considered our vision and what we're creating. We're thankful to have partnered with their incredible team on this journey.”
Ivey Childers CEO, Southbound Tequila
“Motto® is brilliant, organized, generous, and fun to work with! The consumer and investor feedback about our brand has been beyond incredible.”
Annie Wang VP Marketing, Artnet
“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”
Rob Meng Founder & CEO, FasterLines
“The team at Motto® are a joy to work with! They coaxed out the best of who we are and spent time crafting language that best tells our story and depicts the vision we have. The investment we made is already paying off exponentially.”
Camilla Cornwell Senior Brand Design, Goodnotes
“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”
Ian Morley Co-Founder, Serraview
“Motto® increased visitors to our site by 85% and increased conversions by 20% within a few months of our new brand launch. Their work has transformed our business from the inside out.”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Reed Switzer CEO, Hopscotch
“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® assembled for us. ”
Lak Gil CEO, Pillway®
“We chose Motto® because of their passion, unique approach, and exceptional roster of brands they've propelled to success. They love what they do and are fully invested in every project they work on.”
Michelle Glienke Munk Pack
“Motto® has been a long partnership for us and built our brand from the ground up. We love our brand and so do our customers. They bring tons of experience to the table.”
Thomas Lathrop Crown & Buckle
“Motto’s® knowledge of branding and design execution has been crucial in taking our online retail business to the next level.”
Brad Herrmann CEO, Text-Em-All
“Thanks to Motto®, we branded our purpose and have grown 20% year over year. Working together has been one of the most successful partnerships in the history of our company. ”
Dannie Lee COO, Keetsa
“Motto® is an amazing team who are so sincere and easy to work with. They are extremely professional and our rebrand has been stellar. ”
Our thought leadership in the press and latest thinking on vision, leadership, culture, and brand.
Years in Business
Net Promoter Score
Funding Raised by Clients
Motto® x Virgin Voyages
Our employer branding engagement activated the brand internally, enabling staff to deliver on the brand promise.
Motto® x Minnesota Vikings
We steered the Vikings exec team to align their vision at every organizational level and cast a bold vision for 2024.
Motto® x Goodnotes
Our innovative brand transformation of Goodnotes #1 note-taking app earned worldwide acclaim and 3 million hits.
Motto® x Google
Our work with Google created the "Greetings From" merch collection representing campus locations from San Francisco to Singapore.
Motto® x Earnest
Building on Earnest’s leadership in education financing, we led a revolutionary brand transformation to spearhead their next chapter.
Motto® x Brooklyn Brewery
We led Brooklyn Brewery’s next product innovation in the beyond-beer space with a strategic framework to guide decisions.
Motto® x Andela
Our global rebrand turned Andela into a Unicorn with a $1.5B valuation and a blockbuster $200M Series E.
An inside-out approach to brand building.
Meaningful transformation requires enabling your whole company to rally around it and take it to the world. Our method is a powerful and effective way to unite vision, culture, and brand around a big idea, ensuring your organization fully understands and champions your brand from within.