Fifteen years ago, down in a small, coastal town in South Carolina, we dipped our toes into the world of marketing to start a branding agency called Motto. We were twenty-something, had $250…
Motto thinks and designs for brands with purpose to create Ideas Worth Rallying Around®
Female Founded & Radically Inclusive
Motto is the purpose-driven branding company of Sunny Bonnell & Ashleigh Hansberger. Together, with our diverse team, we work with innovative leaders to refresh, pivot, disrupt, innovate, and rise above the noise using brand as your differentiator.
Culture
Workshops
Innovation
Alignment
Purpose
Vision
Values
Strategy
Positioning
Architecture
Archetype
Big Idea
Message
Story
Branding
Look & Feel
Logo & ID
Brand System
Style Guide
Packaging
Brand Launch
Read our Rule-Breaking Business Book Rare Breed
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“Best Business Book of the Year. It will save businesses from conformity in the 2020’s.”
— Geoffrey Colon, Microsoft®
★ ★ ★ ★ ★
“Top 5 Career Books.”
— NY Post
★ ★ ★ ★ ★
“One of this Generation’s Best Reads.”
— Amear Whittington
Buy Rare Breed →
Our Clients
What People Say
“None of this would have been possible without the brilliant team at Motto led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the rebranding process.”
Hicham Chahine
CEO, Ninjas in Pyjamas
“I've been lucky enough to work with Sunny and Ashleigh. Then I read their book Rare Breed. The same off-the-charts EQ, empathy and professionalism they have in-person shines through.”
Annie Wang
VP of Marketing, Artnet
“Our team worked with Motto to rebrand our company after a merger. They are incredible. They always have a point of view but allowed us to also come to our own decisions. Most importantly, they are values-aligned and care deeply about their people and their clients.”
Johanna Lyman
Diversity & Inclusion Expert, Kadabra
“Motto is unbelievably attentive. They are innovative with forward-thinking ideas. They communicate passionately, listen intently, and push you to new heights as a company. Truly transformational.”
Boris Oak
Founder, Evolvh
“Our hearts exploded with love for everything Motto created for us.”
Lauren Ready
Senior Video Producer, USA Today®
Latest Articles
Why Extraordinary Rare Breed Leaders Can Come From Anywhere or Any Age
Unless you’ve been down in your basement binge-watching The Social Dilemma, you’re familiar with Greta Thunberg. She’s the fearless Swedish teenager who launched the global student movement against climate change in 2018…
Is Your Brand the Rebel, Hero or Lover?
There is an indescribable, alluring quality to the world’s most beloved brands. We’re enamored with the sense of nostalgia that Coke inspires. Patagonia awakens the explorer and begs us to experience the…
Hot Press
Revelshine in Creative Boom
Motto recognized for creating a ‘first of a kind’ aluminium-bottled wine in unbreakable, infinitely recyclable vessels.
Founder Sunny Bonnell becomes a member of Rolling Stone
Our co-founder Sunny Bonnell joins the Rolling Stone Culture Council as a leading expert on brand, culture, and entertainment.
Ninjas in Pyjamas Rebrand in Forbes
Motto leads Swedish Esports giant Ninjas In Pyjamas through a global rebrand and unveils an incredible new look.
Founder Ashleigh Hansberger weighs in on Aunt Jemima Rebrand AdWeek
It’s a delicate balance to hold onto brand equity while moving beyond racist roots with a new name.