Share positive stories of people doing good.
With all the negativity, violence, suffering and disaster that dominates the news, it’s no wonder people are so disillusioned about the world we live in. What about all the beautiful, wondrous things that happen all around us every day? The stories of kindness, triumph, positivity and grace — of regular people just like us, and the neighbor down the street. These are the stories that warm hearts, crack smiles, lift spirits, and restore faith in humanity.
Within the USA TODAY network of content, there were a lot of positive news stories that got hidden amongst the bad news and sensational headlines. A team from the Gannett Innovation Lab was tasked to develop a brand to bring these stories to the fold. They called it “Inspiration Nation” and leaned on Motto to realize the vision.
“Our hearts exploded with love for everything Motto created for Humankind.”