Create a standalone brand with social media channels.
Within the USA TODAY network of sites, there were a lot of beautiful, well-told stories, but they often got lost amongst the bad news and sensational headlines. A team from the Gannett Video Production Center went through the Gannett Innovation lab to create a daily series on USA TODAY to bring more attention to these great stories. As the series progressed, Gannett needed Motto to create a powerful brand, voice and identity.
“Our hearts exploded with love for everything Motto created for Humankind.“