CASE STUDY GREYSTON BAKERY
Packaging Greyston Bakery’s brownie into a Whole Foods superstar.
Greyston Bakery is a pioneer in social enterprise that bakes a difference. Grounded in a philosophy called PathMaking, Greyston provides jobs and programs to assist hard-to-employ individuals regardless of education, work history or social barriers. Not only do they produce delicious baked goods, they provide second chances to low-income residents in Yonkers, NY. Motto helped the bakers on a mission brand their famous line of brownies, also found in Ben & Jerry’s ice cream, into the fastest selling brownies in Whole Foods—Chocolate Fudge Brownie, Brown Sugar Blondie, and Walnut Fudge Brownie.