As the market leader, Broker Genius needed to evolve their brand to reinforce their position.
Broker Genius’ challenge was to strengthen their brand in order to drive stronger brand results and give more legitimacy to their product and company. Faced with a rapidly changing industry and pressure to stay ahead of the competition, they needed to deliver a more powerful brand experience to attract future customers.
Motto led an in-depth analysis and deep dive business review to get a clear view of all the major issues facing the organization.
We examined the category, consumers, competitors, and their brand to uncover weaknesses and find opportunities for growth. By doing these important immersion steps, we were able to develop a strategic plan to tell a clear and compelling story of the brand and express the brand through a new visual identity, messaging and communication.
“The team at Motto is outstanding in every sense of the word. We can't say enough positive things about what they did for our brand and our identity.“