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Best Friends

Best Friends

Best Friends

Best Friends

Best Friends is the original creator of the most popular dog bed, The Calming Donut Dog Bed, and Amazon's No. 1 best-selling pet bed.

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Overview

Rebranding the No. 1 pet bed into a seven-figure acquisition.

Best Friends is the original creator of the most popular dog bed, The Calming Donut Dog Bed, and Amazon’s No. 1 best-selling pet bed. With hundreds of thousands of reviews, this innovative cuddler shag design provides better sleep, supports joints, and offers a calming, self-warming effect. As the knock-off brands entered the market, it was time for Best Friends to reclaim their narrative. Motto was asked to rebrand the brand from brand strategy to product hang tags; we re-positioned the brand in the market, leading to a seven-figure acquisition and product distribution in Chewys, Wal-Mart, and PetSmart.

(Details)
  • Engagement Flagship®
  • Type Rebrand
  • Category Pets
  • Services Branding & Activation