The Smart Co. Case Study

How can the toaster pastry become a delicious, nutrition-packed everyday staple?

The answer they heard? “IMPOSSIBLE!” 
But they didn’t believe that rubbish for a minute, and with the help of Motto, we dug deep and fought for a smarter tart. A tart we’d be proud to eat.

And that’s how the Smart Tart™ came to be. It may seem genius, but to us it felt like a no-brainer.

Motto was chosen by the founder to help build out the brand’s visual identity, package design, icon illustrations, product copywriting, descriptions and product naming for the line.