The Smart Co. Case Study
How can the toaster pastry become a delicious, nutrition-packed everyday staple?
The answer they heard? “IMPOSSIBLE!” But they didn’t believe that rubbish for a minute, and with the help of Motto, we dug deep and fought for a smarter tart. A tart we’d be proud to eat.
And that’s how the Smart Tart™ came to be. It may seem genius, but to us it felt like a no-brainer.
Motto was chosen by the founder to help build out the brand’s visual identity, package design, icon illustrations, product copywriting, descriptions and product naming for the line.
Client: The Smart Co.
Services:
Brand Naming
Brand Positioning
Brand Messaging
Brand Identity
Packaging
Iconography
Illustration
Copywriting
MOTTO:
Chews Wisely





















“Motto helped me take this brand to the next level. Our packaging and brand is on fire.“

Gianni Giannulli
Founder, Smart Co.