We approached Johnny’s personal brand as we would any other business brand — determine the unique position and bring it to life.
We needed to help his audience uncover his entrepreneurial story, learn about his talks, and book him as a speaker. It was important to maintain visual consistency between Johnnycupcakes.com and his new personal site Johnnyearle.com. The design of the new site is a continuation of the look and feel of the Johnny Cupcakes brand, but is tailored with new design assets for his personal brand. We choose a simple black, white and punch of yellow color palette, used bold and playful typography, and designed a series of new icons to convey important information. We also designed a personal badge logo which marries the iconic cupcake and crossbones logo with his name.