FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
FastTrack® is a lean, agile branding engagement for startup and scale-up teams who need just enough brand to launch smart and move fast.
(About FastTrack®)
Elevate your brand and get to the finish line in just 12 weeks.
Built for defining moments.
FastTrack® is designed for founders and leadership teams navigating moments where waiting isn’t an option. Whether you’re launching, raising capital, or entering a new market, we compress months of strategic work into a proven, agile sprint.
Speed without shortcuts.
Moving quickly shouldn’t mean sacrificing strategic thinking. FastTrack® follows the same proven methodology as our larger engagements, focused on the decisions that create the greatest business impact.
WHY BRANDS
CHOOSE FASTTRACK
Speed to market
We’ll work hands-on with founders in weekly cycles, built to scale with your company, not slow it down.
Clarity that aligns your team
We give you the brand identity to rally everyone around your big idea and get to market quick.
Built to scale
Create a strong strategic and visual foundation that grows with your business long after launch.
(Recent FastTrack® Work)
HERE'S WHAT
WE'LL DELIVER
(Approach)
Four focused phases. One launch-ready brand.
Our proven sprint moves from strategic clarity to verbal identity, visual identity, and scale-ready guidelines, keeping momentum high from kickoff to handoff.
(Process)
We quickly align your leadership team around the fundamentals: why you exist, who you’re for, and what makes you different. Through collaborative workshops and rapid decision-making, we establish the strategic foundation for everything that follows. The outcome is a strategic summary that aligns your team and accelerates every downstream decision.
Once the strategy is clear, we shape how the brand communicates. Together, we’ll develop your positioning, messaging, and verbal identity so your story is as compelling as your product. The outcome is a clear narrative your team can use across fundraising, marketing, recruiting, and sales.
With the strategic summary and messaging established, we rapidly build a visual identity that reflects your ambition. Through focused creative exploration and iterative refinement, we create a system that’s distinctive, scalable, and launch-ready. The outcome is a modern visual identity designed for today’s business and tomorrow’s growth.
A brand only succeeds when people know how to use it. We package the identity into practical guidelines and deliver the core assets your team needs to launch consistently and confidently. The outcome is everything required to put your new brand into market.
What FastTrack® Clients Say
“Motto is the best team I've ever worked with. The team brings a rare balance of sharp creative thinking, operational rigor, and skillful stakeholder management.”
Annie Pei Nomina
“Motto® proved to be a trusted guide and their project management is disciplined and thoughtful, keeping complex work moving forward while giving us confidence in each decision along the way.”
Shazeen Lakhani Attend
“The best experience we’ve ever had working with an agency. Strategic, rigorous, and deeply aligned with where we’re headed next.”
Billy Murray Jun Group
Finer Points
Book a discovery callIdeal Fit
Designed for founder-led startups, stealth ventures, and early-stage companies preparing to launch, raise capital, or enter the market.
Timing
Completed in 8-12 weeks through a focused, sprint-based engagement that prioritizes speed without compromising quality.
Investment
Starting at $200k, providing the essential strategic and creative foundations to launch with confidence.
Team
A focused steering group of 3-6 leaders with one dedicated project advocate to maintain speed and momentum.
Commitment
Outside of workshops and presentations, timely feedback from founders and leadership keeps the sprint moving and decisions on schedule.
Deliverables
A focused brand foundation, including strategy, key messaging, visual identity, and essential guidelines, ready to launch and scale.