FastTrack
FastTrack
FastTrack
FastTrack
FastTrack
Motto FastTrack® is a lean, agile process for teams who need just enough brand to launch smart and move fast.
(About FastTrack®)
Elevate your brand identity and get to the finish line in just 10 weeks.
FastTrack® is our 10-week brand accelerator for startups that are moving fast and need their brand to keep up. Built for visionary teams with big ambitions and a finite runway, FastTrack® transforms your vision into a bold, market-ready brand that turns heads and attracts growth. Each year, we partner with a select few teams to go from idea to launch with speed, clarity, and impact.
WHY COMPANIES
CHOOSE FASTTRACK
Speed to market
You’ll get a fully formed brand in ten weeks, built to scale with your company, not slow it down.
Clarity that aligns your team
We give you the brand identity to rally everyone around your big idea and get to market quick.
Design that attracts attention
Your brand will stand out in a crowded market and give you the visual edge to win over investors, customers, and recruits.
(Recent Work)
HERE'S WHAT
WE'LL DELIVER
(Services)
Everything you need to launch with confidence.
In FastTrack®, we deliver only what’s essential to launch with strength. You’ll get a sharply defined brand summary that aligns your team and sharpens your position in the market, a visual identity system that makes your brand instantly recognizable, and brand guidelines that ensure consistency as you grow. Everything is focused, high-caliber, and designed to move at the speed of a scaling startup.
(Phases of work)
We begin with a structured, high-intensity sprint designed to extract clarity and alignment from day one. We aim to deeply understand your vision, product, industry context, values, and future ambitions. This understanding forms the foundation of our creative journey together.
Deliverables include:
- Brand sprint
- Audience definitions
- Voice pillars
- Brand summary
Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.
Deliverables include:
- Creative strategy
- Look & feel definition
- Logo system: Logotype, favicon, symbol
- Color and typography specifications
- Brand style direction
Your new brand system will be delivered in a digital Standards.site guide—beautifully organized, accessible anywhere, and built for fast-moving teams. No dusty PDFs. No guesswork.
Here’s what’s inside:
- Logo usage rules
- Typography and color specs
- Visual examples
- Downloadable assets
- Training and handover
In their own words
Hear what our clients say about working with Motto®
Timothy Makalinao Bandana
“From the very beginning, we knew Bandana needed visionary partners who could shape more than a brand. Meeting the Motto® team at the right moment changed our trajectory. They deeply understood our mission, sharpened our values, and helped us claim a clear, authentic voice, including an Idea Worth Rallying Around® that continues to guide our growth.”
Hicham Chahine Ninjas in Pyjamas
“Our rapid growth and global success were shaped by the brilliant team at Motto®, who challenged our thinking and guided us through a successful rebrand.”
Camilla Cornwell Goodnotes
“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”
Allie Kuzyk Google®
“I’ve referred Motto® to anyone who asks for an all-around strategic and branding powerhouse. I’ve always felt we are more than just a client, but true partners.”
Steph Zaharuk Hello Alice
“The Motto® team is so good. They reined us in from indecision, defined a clear position, and built a brand we are proud of, taking us to new heights.”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang Artnet
“Motto® absolutely blew us away. They united our leadership under a common vision and exceeded our team’s expectations by 100x.”
FINER POINTS
Inquire about FastTrack®Timeline
- 10 weeks
Participation
- Committed, collaborative process.
- Agile working team and project advocate.
- Key decision-makers present and decisive.
Deliverables
- Brand Summary
- Visual Identity System
- Digital Brand Guidelines
Location
- Remote (unless negotiated for in-person)