Ashleigh Hansberger

Showing of articles

• Strategy

  

  Aligning brand strategy with commercial KPIs to make impact measurable and actionable

• Brand

  

  Making the business case for investing in brand even during market downturns

• Brand

  

  Preparing your brand for acquisition or IPO with a strategic checklist

• Brand

  

  Crafting integrated narratives that honor legacy brands while looking ahead

• Strategy

  

  Why acquirers pay premiums for clear, strategic brand narratives

• Strategy

  

  Aligning brand and product strategy to unlock true market potential

• Strategy

  

  Measuring brand impact by connecting strategy directly to revenue and growth

• Strategy

  

  Knowing when brand needs fixing and when messaging just needs recalibration

• Strategy

  

  How brand strategy helps you defend, differentiate, or diversify when markets contract

• Strategy

  

  Turning story into strategy to sharpen business focus and alignment

• Brand

  

  A complete guide to a successful rebranding process

• Brand

  

  Rebranding a startup: When and how to pivot your brand successfully

• Leadership

  

  How bold brand strategies resolve leadership misalignment and unlock momentum

• Brand

  

  The brand advantage that leads to higher valuations and stronger market position

• Brand

  Building brand value: How internal business processes shape stronger brands

• Brand

  What is an internal brand launch?

• Strategy

  Mapping a brand strategy and positioning as a market leader

• Brand

  Boost your brand with 7 easy hacks

• Brand

  

  Building trust and credibility in autonomous systems through strategic branding

• Brand

  

  Positioning your brand for acquisition or IPO by showcasing what investors seek

• Leadership

  How Netflix went from commodity to category leader

• Vision

  How vision, culture, and brand alignment shape success

• Culture

  The number one hiring question WD-40 asks to protect their culture

• Brand

  Fireside chat with Motto® founders on brand building

• Leadership

  Why fortune favors the bold

• Brand

  How to Strategically Name Your Business

• Culture

  8 simple rules to building a winning culture

• Leadership

  Lessons on cultivating courage from Maya Angelou

• Leadership

  An agency guide to communicating with clients

• Brand

  Unlocking the secrets of brand personality

• Culture

  Five Tips for Branding Your Culture

• Brand

  Understanding the Role of Naming in Brand Success

• Brand

  Motto® Guide to Brand Naming

• Leadership

  SWAGGER Recognizes Sunny Bonnell as a 'Visionary Brand Icon'

• Brand

  Motto® Website Wins Awwwards SOTD

• Culture

  Motto® is Named a 'Most Loved Workplace'

• Leadership

  Align your team with a strategic leadership workshop

• Brand

  Motto® wins a coveted Webby

• Culture

  Motto® recognized as Most Loved Global Workplace by Newsweek

• Brand

  Is your brand the Rebel, Hero, or Lover? Brand archetypes explored

• Culture

  The power of alignment: how to align your brand and culture

• Brand

  Explore our 7-point brand audit

• Brand

  The fundamentals of verbal identity

• Culture

  Big ideas & crafting an Idea Worth Rallying Around®

• Brand

  Behind the Big Idea: Scout & Cellar

• Brand

  Sunny Bonnell on Yahoo! brand impact at Paris Olympics 2024

• Brand

  What is a successful rebranding strategy?

• Brand

  

  The ultimate guide to rebranding: Redefining your brand with strategy, voice, and identity

• Culture

  The real reason brand and workplace culture are misaligned

• Leadership

  Why leadership alignment is key to brand success?

• Brand

  How to do a business rebrand?

• Brand

  How to engage employees in brand activation?

• Culture

  What is the internal brand activation strategy?

• Leadership

  Your brand is telling a story—is it the one you want?

• Strategy

  The complete guide to creating a brand strategy that drives growth

• Strategy

  How do you implement an employee branding strategy?

• Brand

  

  Why is rebranding a company important?

• Culture

  

  Company culture is key to recession preparation

• Brand

  

  Ways to differentiate your brand from competitors

• Brand

  

  How to build a unique brand voice for your startup

• Brand

  

  Brand strategy vs marketing strategy explained

• Culture

  Ultimate guide: How brand positioning and strategy shape company culture

• Brand

  

  What are the benefits of internal brand activation?

• Strategy

  

  What acquirers truly value about brand in M&A and exit strategies

• Brand

  

  Moving beyond vanity metrics to measure brand’s real business contribution

• Brand

  

  What is rebranding?

• Culture

  

  Does your organizational culture support your brand aspiration?

• Brand

  

  Identifying the brand metrics investors focus on during due diligence

• Brand

  

  How brand strategy evolves from Seed through Series C and sets the stage for scale

• Strategy

  

  Making brand measurable by linking strategy to commercial KPIs

• Strategy

  

  How to create a successful rebranding strategy

• Brand

  

  What is brand strategy and why it matters

• Strategy

  

  Is brand strategy important for a startup?

• Brand

  The subtle brand signals investors notice

• Brand

  

  Brand positioning that helps secure series A funding

• Leadership

  What your brand story signals to series B investors

• Brand

  

  Making advanced technology feel human through thoughtful brand strategy

• Brand

  Transforming robotics companies from purely industrial to iconic and desirable brands

• Brand

  Essential lessons web3 brands must unlearn from web2

• Brand

  Creating a web3 brand OS for fluid, fast-moving markets

• Brand

  

  Brand readiness essentials for robotics teams

• Brand

  Building trust in web3 with a brand playbook

• Strategy

  

  ROI of brand strategy: What leaders should know

• Brand

  

  How brand identity drives success in emerging markets

• Brand

  Understanding brand equity beyond awareness

• Brand

  

  Why community can’t scale a Web3 brand

• Culture

  Ways to build a strong company culture

• Brand

  

  Getting web3 brands market-ready before launch

• Brand

  What deep tech investors really look for in a brand

• Brand

  Redefining digital ownership & value

• Brand

  Building an employer brand that signals maturity

• Brand

  How to build an employer brand that attracts top talent

• Culture

  

  Why strong employer brand culture attracts top talent

• Brand

  Brand strategies that reduce enterprise sales risk

• Brand

  

  How brand trust strengthens investor confidence

• Brand

  How brand positioning defines categories and leaders

• Brand

  

  The early-stage startup branding ops checklist

• Brand

  Applying brand innovation to accelerate growth

• Brand

  Differentiating with AI-driven brand innovation

• Brand

  How to design brand systems for high-trust environments

• Culture

  

  Innovating from purpose to maintain relevance

• Brand

  Keeping brands human in an automated world

• Brand

  Demonstrating innovation leadership with proof points

• Brand

  Avoiding ethical risks in AI-led identity

• Brand

  

  Sovereign AI, geopolitics, and the narratives shaping brands