Great brands are more than famous names, they're Ideas Worth Rallying Around®
Motto® is a global brand strategy and design firm specializing in launching, growing, or reinventing tech brands. We believe at the heart of every company is a signature idea that guides everything from your internal culture to your brand experience. We uncover this big idea, then craft the strategy, messaging, and creative execution to bring it to life both within your organization and to the world.
Our employer branding engagement activated the brand internally, enabling staff to deliver on the brand promise.
Motto® x Klaviyo
We built a scalable brand system for Klaviyo to build awareness, grow and retain customers, and stand out in a crowded market.
Motto® x Goodnotes
Our innovative brand transformation of Goodnotes #1 note-taking app earned worldwide acclaim and 3 million hits.
Motto® x Google
Our work with Google created the "Greetings From" merch collection representing campus locations from San Francisco to Singapore.
Motto® x Earnest
Building on Earnest’s leadership in education financing, we led a revolutionary brand transformation to spearhead their next chapter.
Motto® x Brooklyn Brewery
We led Brooklyn Brewery’s next product innovation in the beyond-beer space with a strategic framework to guide decisions.
Motto® x Andela
Our global rebrand turned Andela into a Unicorn with a $1.5B valuation and a blockbuster $200M Series E.
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Build a brand and energize your culture for what’s next.
Most brand transformations fall short because they stop at the surface—logos, taglines, campaigns. Our method goes deeper. We bring vision, culture, and brand into alignment, rallying leaders and teams around an Idea Worth Rallying Around®. The result? A brand that’s fully understood and driven forward by your entire organization.
Motto® London
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Motto® NYC
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Motto® is proudly among the 0.01% of branding agencies owned by women. It all started when two college dropouts with $250 decided to do brand differently.
