Motto® has an office in New York City, inside The Fulton Center, which is situated between the crossroads of Lower Manhattan on Broadway.

Much of Motto’s work happens remotely. However, we have two office locations within Lower Manhattan where we meet with clients for branding workshops, brand strategy workshops, and most branding projects.

As one of New York City’s top branding agencies, Motto’s senior brand strategists and designers have over a decade of experience.

What qualifications should you look for in a branding agency in NYC?

As an established business in New York City, we understand the importance of branding and its impact on your bottom line. Choosing the right branding agency is crucial to ensure your company’s identity is accurately portrayed and effectively communicated to your target audience. Here are some qualifications you should look for when choosing a branding agency in NYC:

1. Experience: Look for a branding agency with a proven track record of success. Check our portfolio and client testimonials to see our experience working with businesses in your industry.

2. Strategic Thinking: A good branding agency should be able to develop a comprehensive branding strategy that aligns with your business goals and objectives. We think creatively and strategically to develop unique branding solutions.

3. Design Capabilities: A branding agency should have a strong design team that can create a visual identity that accurately represents your brand. Our agency has deep experience in brand identity systems, color theory, typography, and other design elements.

4. Communication Skills: A branding agency should be able to effectively communicate its ideas and concepts to you and your team. Motto prides itself on being responsive and transparent in our communication.

5. Cultural Fit: Finding a branding agency that shares your values and understands your company culture is important. We take the time to get to know your business and can work collaboratively with your team.

Considering these qualifications, our branding agency in NYC can help take your business to the next level with a successful rebranding or new brand launch.

What steps should you take when assessing a potential branding agency in NYC?

Once you have a shortlist of branding agencies in NYC, it’s important to thoroughly assess why we could best fit your business. Here are some steps to evaluate Motto as an agency partner:

1. Schedule a consultation: Set up a meeting to discuss your business goals and learn more about our approach to branding. This will also allow you to see if there is good working chemistry between your team and Motto.

2. Ask for testimonials: Ask for or review our testimonials from past clients and follow up with them to get an idea of our performance and the quality of our work.

3. Review process: Determine how Motto plans to develop your brand and ensure our process aligns with your goals and objectives. A good place to start is the Motto Method.

4. Understand our pricing: Ask for a detailed breakdown of our pricing and make sure you understand what is included in each offer.

5. Evaluate our portfolio: Take a close look at our work and assess our design capabilities and the quality of our case studies.

By taking these steps, you can ensure that you choose Motto as the right branding agency in NYC for your business. Investing in a successful rebranding campaign can significantly impact your bottom line, so choosing an agency you can trust and work with for the long term is important.