Flagship
Flagship
Flagship
Flagship
Flagship
Flagship® is our signature transformation program for organizations navigating defining moments. We help leadership build brands capable of carrying the weight of the business they're becoming.
Is Flagship® right for you?
When the business changes, the brand should too.
As organizations grow, complexity compounds. Vision evolves. New leaders join. Products multiply. Without a shared direction, even the strongest companies begin to drift. Flagship® reconnects vision, culture, and brand into one integrated system, so the business can scale without drifting from what made it exceptional.
You might be here because…
- You’ve outgrown your current brand.
- Growth has introduced new complexity.
- Teams are telling different stories.
- Leadership needs one clear direction.
- The market sees you differently than you do.
BUILT FOR OUTCOMES THAT DRIVE GROWTH
Book a discovery callOne direction.
Leadership, employees, and partners share one vision for where the business is going.
One story.
A clear position that sharpens your competitive edge and helps every audience understand your value.
One standard.
Every touchpoint reflects the same level of clarity, consistency, and ambition.
(Flagship® Work)
HERE'S HOW
WE WORK
End-to-end brand engagement
Transformation is a sequence of decisions made in the right order.
Flagship® moves leadership from vision through culture and brand in a deliberate sequence. Who are we becoming? Why should people care? How should we sound? How should we look? How do we bring it to life? Each phase informs the next, giving leadership the confidence to make the next decision.
Included phases
What makes this business worth building? Every organization has its own founders, culture, ambitions, and way of creating value. We immerse ourselves in the business to understand the forces shaping its future before recommending how the brand should evolve.
Where are we going? Once we understand the business, we define the strategic foundation that aligns leadership around one future. Vision, positioning, culture, and messaging become the lens through which every future decision is made.
How should the business be experienced? Strategy becomes tangible through language, identity, and design. Every element works together to express one coherent idea, making the brand recognizable, credible, and unmistakably your own.
How do we make it stick? Brands don’t create alignment. People do. We equip leadership and teams with the tools, systems, and guidance to consistently live the brand before introducing it to the market.
Client Experience
What our clients say about Motto®
Bryan Harper Minnesota Vikings
“Motto® sparked a trail of thought we hadn't explored, clarifying how our vision could translate into more ambitious, bold moves within the NFL.”
Hicham Chahine Ninjas in Pyjamas
“Our rapid growth and global success were shaped by the brilliant team at Motto®, who challenged our thinking and guided us through a successful rebrand.”
Raj Sarkar CloudBees
“When Motto presented our new brand, it not only aligned with our future vision but also pushed the boundaries of possibility. This solidified our trust in Motto’s expertise and brand prowess.”
Reed Switzer Hopscotch
“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® created.”
Camilla Cornwell Goodnotes
“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”
Andrea Dubeckyj Colliers
“Motto®’s work stopped me in my tracks, bold, clear, and visually striking. They act as true thought partners, and I was confident they would bring the same commitment to Colliers as they do for every client, and they did not disappoint.”
Allie Kuzyk Google®
“I’ve referred Motto® to anyone who asks for an all-around strategic and branding powerhouse. I’ve always felt we are more than just a client, but true partners.”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang Artnet
“Motto® absolutely blew us away. They united our leadership under a common vision and exceeded our team’s expectations by 100x.”
Dannie Lee COO, Keetsa
“Motto® is an amazing team who are so sincere and easy to work with. They are extremely professional and our rebrand has been stellar.”
Ivey Childers Southbound Tequila
“Motto® is brilliant, organized, generous, and fun to work with! The consumer and investor feedback about our brand has been beyond incredible.”
Nathan Hallmark FasterLines
“Motto's level of brilliance surpassed my greatest hope. The team provided an incredible experience of self discovery and realization of who we are.”
Rob Meng FasterLines
“The team at Motto® are a joy to work with. They coaxed out the best of who we are and crafted language that tells our story and depicts the vision we have. The investment we made is paying off exponentially.”
Ian Morley Serraview
“Motto® increased visitors to our site by 85% and increased conversions by 20% within a few months of our new brand launch. Their work has transformed our business from the inside out.”
Lak Gil Pillway®
“We chose Motto® because of their passion, unique approach, and exceptional roster of brands they've propelled to success. They love what they do and are fully invested in every project they work on.”
FINER POINTS
Inquire about Flagship®Ideal Fit
Designed for established companies navigating transformational growth, organizational change, or market repositioning.
Timing
Typically completed in 16-24 weeks, balancing momentum with the thoughtful decisions transformational work requires.
Investment
Starting at $300k-$500k, designed for organizations making a long-term investment in strategy, culture, and brand.
Team
A cross-functional steering group representing key business functions, led by executive sponsors and a dedicated project advocate.
Commitment
Active leadership participation is essential throughout the engagement, with executive involvement in workshops, presentations, reviews, and key strategic decisions.
Deliverables
A complete transformation spanning strategy, culture, verbal identity, visual identity, guidelines, with expanded options such as digital experience and launch activation.