Andela (Talent Marketplace)
$200M Series E, $1.5B valuation, 3 acquisitions in 1 year, expanded to 6 continents, grew network to 4+ million.
Flagship
Flagship
Flagship
Flagship
Flagship
Flagship
Flagship
Flagship
Flagship
Flagship
Flagship
Flagship
Motto Flagship® is our signature and most popular engagement for companies looking for brand strategy and brand identity.
Motto Flagship®
Navigate the future with confidence.
Motto Flagship® offers a structured and proven process ensuring unmatched strategic clarity and distinctive brand expression. It’s best suited for rebrands, brand evolutions, or well-funded new brands. With a focus on a clear strategy, a powerful voice, and a distinct visual identity, we develop a strong and dynamic brand that’s cohesive and ensures long-term success.
Flagship® is an ideal engagement if you’re:
- Building towards sustained growth.
- Gearing up for significant funding.
- Driving towards multi-million-dollar sales.
- Navigating mergers or acquisitions.
- Aiming for a powerful transformation.
WHAT WE SOLVE
TOGETHER
(01)
Lack of alignment
Your team isn’t synced to the vision, how they contribute to the vision, and what is needed to achieve it.
(02)
Competitive pressures
Your position is indistinct from your competition. They are eating your lunch or stealing market share.
(03)
Undifferentiated messaging
Your messaging isn’t sending the right signals about your company’s strengths, USPs, or innovations.
(04)
Aiming for new markets
You’re entering new territories or markets and need to tweak, evolve, or overhaul the brand.
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
OUTCOMES
01.
Organizational Alignment
A unified commitment to your brand’s purpose, vision, values, and objectives across all levels.
02.
Strategic Clarity
A clear and concise understanding of the company’s brand definition, positioning, and promise.
03.
Strong Differentiation
A defined competitive edge so you’re not just another brand in the market, you are the brand.
04.
Audience Resonance
A brand narrative that resonates with the right target and leads to greater engagement and loyalty.
05.
Brand Equity
Upleveling your perceived value and reputation in the eyes of both consumers and stakeholders.
06.
Cultural Impact
Positioning you as a business entity and a cultural influencer shaping societal values and trends.
07.
Enhanced Reputation
An improved public perception that leads to greater trust, credibility, and goodwill in the market.
08.
Employee Pride
A brand employees can believe in and be inspired by leading to job satisfaction and retention.
09.
Market Leadership
A position in which businesses, suppliers, or third-party partners are more eager to collaborate.
(Recent Flagship® Clients)
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1 — 30
SUCCESS STORIES
Hello Alice (Fintech)
Funded by Serena Williams Ventures, launched Hello Alice Mastercard, created $70 million Equitable Access Fund.
Goodnotes (EdTech)
Launched Goodnotes 6 with AI features, TechCrunch acclaim, 3M social impressions at launch.
Ninjas in Pyjamas (Esports)
Secured partnerships with Red Bull and Fila, merged with Chinese digital sports group ESV5, launched all-female ESL Impact team.
FasterLines (SaaS)
Secured $5M dollar partnership with Zaxby's, gained $1M in revenue within 2 months of launch.
Hopscotch (Fintech)
Raised $10M, expanded staff by 600%, gained market recognition, saw 15% weekly growth in first 6 months.
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How It Works
Motto Flagship®
Our proven process unfolds across four key phases.
Phases of work
Our mission begins with a complete discovery of your business, conducted collaboratively and iteratively. We work to understand the business’s unique challenges and opportunities and facilitate meaningful discussions about company culture, external forces, industry trends, and ambitions for the future.
What we do:
- Business Workbook: A deep dive Q&A
- Kickoff call with the steering group
- Asset and materials review
- Strategic workshops to work through big business questions
- 1:1 stakeholder interviews to gain unique insights
- Competitive analysis with emphasis on positioning, messaging, and visuals
- A detailed playback report with critical insights
Next, we shift to strategy and plant your flags. Decisions get made about positioning. The big Idea Worth Rallying Around® reveals itself. A crisp articulation of your vision, purpose, and values takes shape and serves as the compass for verbal and visual development.
What we do:
- Vision and purpose language
- Who, what, why, how statements
- Idea Worth Rallying Around® (short, pithy, omni-directional)
- Brand archetype
- Brand attributes
- Brand architecture
- Strategic narrative
With the strategy codified, we develop the tonal aspects of your brand with a set of voice pillars. We craft shared vocabulary, key messages, and signature phrases designed to be potent and memorable; your brand in words—the spearhead statements that make your brand famous.
What we do:
- Naming
- Voice persona
- Voice pillars
- Key messages & signature phrases
- Word kit
- Voice guidelines
The magical moment when you see the brand we’ve been assembling visually emerge. We begin with Vision Boards to dial in the look and feel. Then, we double-down to push and refine further, sharpening every detail until just looking at it gives you a paper cut.
What we do:
- Visual strategy/look & feel
- Design system
- Logo
- Color specifications
- Typography specifications
- Art Direction
- Digital brand guidelines
Our 18-year track record spans 1,200+ companies. Most clients fit seamlessly into one of our Foundation®, Flagship®, or Fullsail® engagements. If you need something different, let’s chat.
In their words
What our clients say about working with Motto®
1 — 6
Hicham Chahine CEO, Ninjas in Pyjamas
“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”
Camilla Cornwell Brand Designer, GoodNotes
“I have spine tingles. It's amazing to see the Goodnotes strategy come together into such a cohesive and inspiring brand narrative.”
Allie Kuzyk Global Program Manager, Google®
“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Steph Zaharuk VP of Marketing & Growth, Hello Alice
“Your team is so good. Thanks for reigning us in. ”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang VP Marketing, Artnet
“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”
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FINER POINTS
Inquire about Flagship®
(01)
Facts
- 18 years in business
- Clients in 40+ countries
- 600+ Flagship® projects
- 60% are rebrands, Series A-E
- 40% are new brands, Seed stage
(02)
Inflection points
- New leadership, new vision
- Shifting strategy or direction
- Navigating mergers or acquisitions
- Moving to global expansion
- Fighting competitive pressures
- Changing consumer expectations
- Launching innovations
- Targeting new audiences
- Entering new markets
(03)
Ideal clients
- B2C & B2B
- Fully engaged leadership
- Brand-led mindset
- Iterative, collaborative approach
- Actively shaping your industry
(04)
Team structure
- Senior Account Manager
- Workshop Facilitator
- Brand Strategy Director
- Word Strategist
- Creative Director
- Art Director
- Head of Design
- Motionographer
(05)
Timeframe
- Typically from 6-8 months
(06)
Tech stack
- Basecamp project management
- Dropbox file management
- Slack communication
- Butter workshops
- Miro whiteboarding
- Zoom meetings