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Flagship Flagship Flagship
Flagship Flagship Flagship

Motto Flagship® is our signature and most popular engagement for companies looking for brand strategy and brand identity.

Motto Flagship®

Navigate the future with confidence.

Motto Flagship® offers a structured and proven process ensuring unmatched strategic clarity and distinctive brand expression. It’s best suited for rebrands, brand evolutions, or well-funded new brands. With a focus on a clear strategy, a powerful voice, and a distinct visual identity, we develop a strong and dynamic brand that’s cohesive and ensures long-term success.

Flagship® is an ideal engagement if you’re:

  • Building towards sustained growth.
  • Gearing up for significant funding.
  • Driving towards multi-million-dollar sales.
  • Navigating mergers or acquisitions.
  • Aiming for a powerful transformation.



Lack of alignment

Your team isn’t synced to the vision, how they contribute to the vision, and what is needed to achieve it.


Competitive pressures

Your position is indistinct from your competition. They are eating your lunch or stealing market share.


Undifferentiated messaging

Your messaging isn’t sending the right signals about your company’s strengths, USPs, or innovations.


Aiming for new markets

You’re entering new territories or markets and need to tweak, evolve, or overhaul the brand.



Organizational Alignment

A unified commitment to your brand’s purpose, vision, values, and objectives across all levels.


Strategic Clarity

A clear and concise understanding of the company’s brand definition, positioning, and promise.


Strong Differentiation

A defined competitive edge so you’re not just another brand in the market, you are the brand.


Audience Resonance

A brand narrative that resonates with the right target and leads to greater engagement and loyalty.


Brand Equity

Upleveling your perceived value and reputation in the eyes of both consumers and stakeholders.


Cultural Impact

Positioning you as a business entity and a cultural influencer shaping societal values and trends.


Enhanced Reputation

An improved public perception that leads to greater trust, credibility, and goodwill in the market.


Employee Pride

A brand employees can believe in and be inspired by leading to job satisfaction and retention.


Market Leadership

A position in which businesses, suppliers, or third-party partners are more eager to collaborate.

(Recent Flagship® Clients)

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How It Works

Motto Flagship®

Our proven process unfolds across four key phases.

Phases of work

Our mission begins with a complete discovery of your business, conducted collaboratively and iteratively. We work to understand the business’s unique challenges and opportunities and facilitate meaningful discussions about company culture, external forces, industry trends, and ambitions for the future.

What we do:

  • Business Workbook: A deep dive Q&A
  • Kickoff call with the steering group
  • Asset and materials review
  • Strategic workshops to work through big business questions
  • 1:1 stakeholder interviews to gain unique insights
  • Competitive analysis with emphasis on positioning, messaging, and visuals
  • A detailed playback report with critical insights

In their words

What our clients say about working with Motto®

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Hicham Chahine CEO, Ninjas in Pyjamas

“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”

Camilla Cornwell Brand Designer, GoodNotes

“I have spine tingles. It's amazing to see the Goodnotes strategy come together into such a cohesive and inspiring brand narrative.”

Allie Kuzyk Global Program Manager, Google®

“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”

Steph Zaharuk VP of Marketing & Growth, Hello Alice

“Your team is so good. Thanks for reigning us in. ”

Danny Aronson CEO, Even

“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”

Annie Wang VP Marketing, Artnet

“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”


  • 18 years in business
  • Clients in 40+ countries
  • 600+ Flagship® projects
  • 60% are rebrands, Series A-E
  • 40% are new brands, Seed stage

Inflection points

  • New leadership, new vision
  • Shifting strategy or direction
  • Navigating mergers or acquisitions
  • Moving to global expansion
  • Fighting competitive pressures
  • Changing consumer expectations
  • Launching innovations
  • Targeting new audiences
  • Entering new markets

Ideal clients

  • B2C & B2B
  • Fully engaged leadership
  • Brand-led mindset
  • Iterative, collaborative approach
  • Actively shaping your industry

Team structure

  • Senior Account Manager
  • Workshop Facilitator
  • Brand Strategy Director
  • Word Strategist
  • Creative Director
  • Art Director
  • Head of Design
  • Motionographer


  • Typically from 6-8 months

Tech stack

  • Basecamp project management
  • Dropbox file management
  • Slack communication
  • Butter workshops
  • Miro whiteboarding
  • Zoom meetings

Ready to plant your flag?

Inquire about a Flagship® project