Andela (Talent Marketplace)
Our global rebrand led to a $200M Series E, $1.5B valuation, 3 acquisitions in 1 year, and expansion to 6 continents.
Flagship
Flagship
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Flagship
Flagship
For companies seeking a complete brand build, Flagship® provides strategy, verbal and visual identity, and brand guidelines—all your team needs to implement with confidence.
(About)
Create a brand that powers your entire organization.
Strategy and design working together.
Many brands approach strategy and design as separate efforts, overlooking the potential to create true alignment. Flagship® bridges the gap by combining a clear strategy with creative execution to deliver a unified brand identity.
Building brands that perform.
Flagship® is a four-module program that defines your positioning and builds cohesive verbal and visual systems. It provides the clarity and tools to execute your brand confidently across all touchpoints.
(Trusted by)
BUILD YOUR BRAND
FOR THE FUTURE
(01)
Refining strategy or position
Streamline complex ideas and differentiate to make your brand more manageable and effective.
(02)
Navigating pivotal inflections
Align and unify your brand to ensure clarity and cohesion during organizational change.
(03)
Driving toward scale, growth, or IPO
Equip your people with the brand tools and guidance to grow and succeed at scale.
(Flagship® Cohort)
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HERE'S WHAT
WE'LL COVER
(Process)
A structured, proven framework for high-impact results.
The Flagship® process is four modules designed to deliver measurable outcomes and long-term value. Every decision is intentional, every deliverable is actionable, and every outcome is aligned with your business goals. These modules build a cohesive brand system, enabling your team to execute with clarity and confidence.
Phases of work
Our mission starts with a thorough discovery of your business, collaboratively exploring challenges, culture, industry trends, and future ambitions.
Deliverables may include:
- Kickoff call with the steering group
- Asset and materials review
- Stakeholder/customer interviews
- Strategic workshops
- Playback report
Next, we shift to strategy and plant your flags. Decisions get made about positioning. The big Idea Worth Rallying Around® reveals itself. A crisp articulation of your vision, purpose, and values takes shape and serves as the compass for verbal and visual development.
With the strategy codified, we develop the tonal aspects of your brand with a set of voice pillars. We craft shared vocabulary, key messages, and signature phrases designed to be potent and memorable; your brand in words—the spearhead statements that make your brand famous.
Deliverables may include:
- Voice persona
- Voice pillars
- Key messages & signature phrases
- Word kit
- Voice guidelines
The magical moment when you see the brand we’ve been assembling visually emerge. We begin with Vision Boards to dial in the look and feel. Then, we double-down to push and refine further, sharpening every detail until just looking at it gives you a paper cut.
Deliverables may include:
- Visual strategy/look & feel
- Design system
- Logo system
- Color specifications
- Typography specifications
- Art direction such as motion styles
- Digital brand guidelines
If you’re looking for Flagship® plus activation of the brand, we cover that in Fullsail®.
STATS
STATS
STATS
STATS
STATS
STATS
STATS
STATS
STATS
STATS
STATS
STATS
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Flagship Clients
250+
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Employee Adoption
▴ 85%
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Brand Recall
▴ 99%
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Brand Consistency
▴ 90%
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Innovation Perception
▴ 93%
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Audience Resonance
▴ 75%
In their words
What our clients say about working with Motto®
1 — 20
Geoff Colon, CMO Microsoft®
“Motto® led us through a revolutionary breakthrough and spearheaded quite possibly one of the greatest experiences of our entire organization.”
Bryan Harper VP Content, Minnesota Vikings
“Motto® sparked a trail of thought we hadn't explored. Seeing how our strategic vision could come to life was an eye-opener. They've helped us make bolder moves in the NFL.”
Hicham Chahine CEO, Ninjas in Pyjamas
“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”
Raj Sarkar CMO, CloudBees & Forbes "Top 50 Entrepreneurial CMO"
“When Motto presented our new brand, it not only aligned with our future vision but also pushed the boundaries of possibility. This solidified our trust in Motto’s expertise and brand prowess.”
Reed Switzer CEO, Hopscotch
“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® assembled for us.”
Camilla Cornwell Senior Brand Design, Goodnotes
“We have spine tingles. It's amazing to see the Goodnotes strategy and brand come together into such a cohesive and inspiring brand narrative.”
Andrea Dubeckyj Global Brand Operations, Colliers
“Motto's work stopped me in my tracks—bold, uncomplicated, and visually stunning. They genuinely want your business and act as true thought partners. I was confident they would work just as hard for Colliers as they do for all their clients and they did not disappoint.”
Allie Kuzyk Global Program Manager, Google®
“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Danny Aronson CEO, Even
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Annie Wang VP Marketing, Artnet
“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”
Dannie Lee COO, Keetsa
“Motto® is an amazing team who are so sincere and easy to work with. They are extremely professional and our rebrand has been stellar.”
Ivey Childers CEO, Southbound Tequila
“Motto® is brilliant, organized, generous, and fun to work with! The consumer and investor feedback about our brand has been beyond incredible.”
Timothy Makalinao Co-Founder & CEO, Bandana
“It's evident how seriously Motto® considered our vision and what we're creating. We're thankful to have partnered with their incredible team on this journey.”
Nathan Hallmark VP of Growth, FasterLines
“Motto's level of brilliance surpassed my greatest hope. The team provided an incredible experience of self discovery and realization of who we are.”
Rob Meng Founder & CEO, FasterLines
“The team at Motto® are a joy to work with! They coaxed out the best of who we are and spent time crafting language that best tells our story and depicts the vision we have. The investment we made is already paying off exponentially.”
Ian Morley Co-Founder, Serraview
“Motto® increased visitors to our site by 85% and increased conversions by 20% within a few months of our new brand launch. Their work has transformed our business from the inside out.”
Lak Gil CEO, Pillway®
“We chose Motto® because of their passion, unique approach, and exceptional roster of brands they've propelled to success. They love what they do and are fully invested in every project they work on.”
Thomas Lathrop Crown & Buckle
“Motto’s® knowledge of branding and design execution has been crucial in taking our online retail business to the next level.”
Michelle Glienke Munk Pack
“Motto® has been a long partnership for us and built our brand from the ground up. We love our brand and so do our customers. They bring tons of experience to the table.”
Brad Herrmann CEO, Text-Em-All
“Thanks to Motto®, we branded our purpose and have grown 20% year over year. Working together has been one of the most successful partnerships in the history of our company. ”
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FINER POINTS
Inquire about Flagship®
(01)
Facts
- Clients in 40+ countries
- 600+ Flagship® projects
- 75% are rebrands, Series B-G
- 25% are new brands, Series A+
(02)
Inflection points
- New leadership, new vision
- Shifting strategy or direction
- Navigating mergers or acquisitions
- Moving to global expansion
- Fighting competitive pressures
- Changing consumer expectations
- Launching innovations
- Targeting new audiences
- Entering new markets
(03)
Ideal clients
- B2B, B2C or multi-sided
- Fully engaged leadership
- Brand-led mindset
- Iterative and collaborative
- Actively shaping your industry
(04)
Team structure
- Senior Account Manager
- Workshop Facilitator
- Brand Strategy Director
- Namer
- Word Strategist
- Creative Director
- Art Director
- Senior Brand Designer
- Motionographer
(05)
Timeframe
- We prefer 6-7 months; shorter or longer timeframes can be discussed
(06)
Investment
- Based on total scope
FLAGSHIP SUCCESS
Hello Alice (Fintech)
Our work led to funding by Serena Williams Ventures, a Hello Alice Mastercard, and a $70 million Equitable Access Fund.
Goodnotes (EdTech)
Our rebrand re-launched Goodnotes 6 with AI features, TechCrunch acclaim, acquisitions, and 3M social impressions.
Ninjas in Pyjamas (Esports)
Called the "Greatest rebrand in e-sports history" by ESPN, our work led to a Red Bull partnership, a China merger, and 3x revenue.
FasterLines (SaaS)
Secured $5M dollar partnership with Zaxby's, gained $1M in revenue within 2 months of launch.
Hopscotch (Fintech)
Raised $10M, expanded staff by 600%, gained market recognition, saw 15% weekly growth in first 6 months.
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