Minnesota Vikings

Aligning Minnesota Vikings’ Leadership with VisionCamp®

The Minnesota Vikings, a premier NFL franchise, sought to unify their executive leadership team around a cohesive strategic vision for 2024. With ambitious goals to enhance collaboration, streamline initiatives, and engage a younger audience, the Vikings recognized the need for a structured approach to align their key leaders.

The Minnesota Vikings’ executive team had a bold vision for the future, but like many fast-moving organizations, they faced challenges in turning that vision into a clear, actionable strategy. Departments were working hard, but not always in sync, leading to collaboration gaps and inefficiencies. Leaders found themselves juggling too many passion projects, spreading resources thin instead of doubling down on what would drive the biggest impact.

At the same time, they were looking to innovate new products while ensuring every initiative aligned with their strategic goals. Engaging a younger audience was also a top priority, but without a cohesive approach, efforts risked being fragmented. They also needed a way to streamline content efforts, identifying what was working and cutting what wasn’t, to keep their messaging sharp and effective.

Beyond the external goals, there was also a need to protect time for creativity and administrative tasks, ensuring teams weren’t constantly in reactive mode. Without the right systems in place, strategic work was getting overshadowed by day-to-day demands. The Vikings needed a framework that would unify their leadership, sharpen their focus, and give them the clarity to execute at the highest level—and that’s where VisionCamp® came in.

The VisionCamp® workshop

The VisionCamp® workshop gave the Minnesota Vikings’ executive leadership team the clarity and alignment they needed to execute their strategic vision. Through a structured and collaborative process, we helped the team define their three bold moves and transform them into actionable strategies.

Our signature VisionCamp®, utilizing our proprietary VisionScript®, was selected to facilitate alignment among the Vikings’ C-suite executives. The workshop focused on planning three bold moves to drive the organization forward:

• Plan the year for better collaboration
• Cut “passion” projects to focus on core goals
• Innovate new products aligned with strategic objectives

Strategic Planning & Execution

To create alignment and improve operational efficiency, we implemented key structural changes:

• Partnership Activation & Event Calendar – Developed a comprehensive calendar to manage deadlines for ads, partner communications, orders, events, trips, and Foundation tentpole initiatives.
• Extended Lead Times for Events – Allowed for longer planning windows, ensuring teams had the bandwidth to execute at the highest level.
• Leadership Alignment on Budgets – Streamlined financial decision-making through Stagegate planning, bringing focus and discipline to resource allocation.

Shifting Mindsets & Cutting Inefficiencies

Beyond structural improvements, the Vikings’ leadership team needed a fundamental shift in mindset—one that would create a culture of proactive problem-solving and focused execution. VisionCamp® helped them identify and eliminate behaviors that were holding them back, making room for greater agility and intentionality.

• Eliminating the “Can’t Be Done” Mentality – Replaced hesitation with a proactive, problem-solving culture that drives results.
• Avoiding False Urgency – Cut down on last-minute planning and reactionary decision-making, enabling the team to operate with intentionality and control.

Sustaining Collaboration & Long-Term Impact

To ensure lasting impact, we reinforced key behaviors that keep teams aligned and accountable:

• Regular Interdepartmental Meetings – Strengthened collaboration across teams.
• Post-Schedule Release Planning – Forecasted and planned for the year ahead with clear priorities.
• Continuous Updates on Stagegate & Other Committees – Kept leadership informed and focused on long-term objectives.

By refining their approach to leadership, collaboration, and execution, the Vikings are now positioned to operate with clarity, efficiency, and innovation—turning their vision into a reality.