Motto’s Brand Workshop

A one-day or half day interactive experience designed for teams who need to define the big idea worth rallying around.


Struggling to define your brand’s position and articulate your message? Join us for a one day workshop with Motto’s top thinkers.

If you’re feeling stuck, read on…

Get ready to achieve brand clarity fast. In this high-energy workshop, we’ll lead crucial discussions, facilitate thought-provoking exercises, and offer unique ideas to position a winning brand. You’ll leave with a value-packed actions plan and mind-blowing tactics to start applying right away.

Our brand workshop will help your team:

  • Find the “big idea” worth rallying around
  • Draft your brand attributes
  • Define your core audience(s)
  • Claim your market position
  • Articulate your key messages
  • …And much more

“Motto’s workshop blew us away and exceeded our expectations by 100x.”

Annie Wang, VP of Marketing, Artnet


Clarify Your Brand
in One Day


Pull your team from indecision and find your competitive edge with Motto as your guide.

People buy brands with a point of view, a unique voice, and a strong message. When these critical building blocks aren’t defined, it can make for an unstable company, a poor culture and brand that sounds like all the rest.

By participating in Motto’s signature brand workshop, you’ll get a crash course in the new reality brands must compete in and what you must do to stand out in the age of disruption. Led by Motto’s co-founders and top strategists with more than 15 years leading workshops, we’ll help you bridge the gap between ideas and execution while giving your team a renewed energy and excitement.


▸ Pre-Workshop Analysis
▸ 5-6 Hour Workshop
▸ Hosted in NYC
▸ Strategic Exercises
▸ Beautifully Catered
▸ Post-Workshop Plan
▸ Signed Copy of Rare Breed

For Teams:

▸  Tech Companies
▸  Startups
▸  Fortune 500 Brands
▸  Innovation Labs
▸  Sports Teams
▸  Consumer Brands
▸  Small Businesses

Worked With:

▸  Fossil
▸  Blue Sky Studios
▸  Twentieth Century Fox
▸  E&J Gallo Wines
▸  Bleecker Street Media
▸  Artnet
▸  And many more…

“We were struggling and Motto branded our purpose.”

Brad Hermann, CEO, Call-Em-All


6 Key Modules

1. Purpose & Vision

We'll work with your leadership to unite your team under a common vision and a powerful purpose.

2. Differentiators

What sets you apart? How are you different and better? We'll define your unique DNA.

3. Audience

We'll move beyond buzzwords to define overarching themes that reinforce your brand's position.

4. Brand Archetype

Are you the Hero, Rebel or Explorer? Using this legendary tool, we'll discover the archetype your brand is meant to embody.

5. Personality

We'll uncover your brand attributes to help you define the authentic tone of voice and brand voice.

6. Brand Values

We'll define your top core brand values and how your team should deploy them throughout the organization.


In the Trenches

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Ready to Rally?

If you’re struggling to articulate your message, points of difference, or you simply want to get your team motivated to think different, this workshop is for you.