brand archetype exercise
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Discover Your Archetype Workbook

Brands that embrace human traits are better at connecting with their audience on an emotional level. This exercise helps you discover which archetype is active in your organization so you can understand the character of your brand. Use archetypes to guide your brand messaging, story, culture, and marketing strategy.

  • 15+ Page Workbook
  • Introduction to Brand Archetypes
  • Deep Drive on 12 Primary Archetypes
  • How to Use Archetypes to Grow Your Business
  • Examples of Famous Brand Archetypes
  • And More…

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