● MEET
MOTTO+
Motto+ is a premium activation program that will level-up your launch plan, bolster your capabilities, and galvanize your team for launch and beyond.
FUN FACT
75% of brand assets don’t get rolled out properly. After seeing countless brand rollouts go wrong after our departure, we launched Motto+ to give your brand its best shot.
Maybe you’ve seen it too: decisions going off strategy, assets being misused, copy veering away from the new tone of voice. They might seem like small things but in branding, they make or break your success.
On a personal level, it’s not great seeing your work diluted. More importantly, it’s insane for any business to invest time and money into building a blueprint only to ignore it. Might as well buy a Ferrari and then run it into a ditch. While no one sets out to make missteps with a brand launch or ongoing activation, most people do underestimate the experience, operational setup, and sensibilities required to do it right.
MISTAKES COST $$$
Getting implementation wrong is a sure-fire way to lose money. It undermines the hard work done and weakens your chances of building loyalty and distinctiveness – the very qualities that create brand value and increase market cap over time.
When you roll your brand out effectively, your team stays inspired. When you don’t, you’ll begin to see your team’s confidence and belief in the vision dwindle one bad decision at a time. With MOTTO+, you get a continued injection of sharp minds and A-level talent at your fingertips. We’ll support the overarching vision, act as a strategic advisor, streamline workflows, and inspire the people that will fly your flag.
MOTTO + YOU
Rallying people around your brand idea doesn’t just mean exciting them about it. It means arming them with the guidelines, assets, coaching, and workflows to make it sing. Giving them mastery over its DNA so they can clone it faithfully. Over time this will become more instinctive for them, but in those early weeks and months, it pays to support them.
Motto+ is perfect for clients who need to protect their brand investment, empower their team, and execute a flawless rollout. We’ll expand your team’s resources and plug-in where and when you need us.
HELLO ALICE
Hello Alice engaged Motto+ to drive ambitious growth. Through core initiatives like a credit card with Mastercard, custom illustrations, fresh copywriting, and key design collateral, Hello Alice reached a 21 million investment.
NINJAS IN PYJAMAS
Motto led one of the most iconic global rebrands in esports history. The comprehensive rebrand of NIP led to partnerships with Samsung, one of the largest brands in the world, expansions into China and arguably the most marquee transfer in CS:GO ever done.
WHAT YOU’LL GET
Drive the most important metric of a strong brand: consistency. We’ll source vendors, oversee rollout, and manage anyone who touches the brand.
✳︎ Regular calls to discuss business goals
✳︎ In-home and out of home
✳︎ Global partnership ideas
✳︎ Creative direction campaigns
✳︎ Cool swag and branded collateral
✳︎ Touchpoints such as packaging/web/digital
✳︎ “Big idea” concepts and directions
✳︎ Quality checks for internal collateral
✳︎ Social media strategy/design
✳︎ Photo/video/motion art direction
✳︎ Copywriting and messaging
✳︎ Branded collateral and materials
PRICING
At the beginning of each month, Motto will work with you to prioritize goals and determine a work plan for deliverables.
WHAT CLIENTS SAY
“All of this would not have been possible without the brilliant team at Motto led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the whole rebranding process.”
Hicham Chahine
CEO, Ninjas in Pyjamas
“One of the best experiences of our organization.”
Geoff Colon
Head of Brand Studio, Microsoft®
“Motto “gets it”. Their team helped us think about who we are as a company and the message we needed to convey. This exercise not only displayed maturity on their part, but it helped our company solidify and document our purpose.”
Brad Herrmann & Hai Ngyuen
Founders, Text-Em-All