Motto+ is a premium activation program that will level-up your launch plan, bolster your capabilities, and galvanize your team for launch and beyond.
MISTAKES COST $$$
Getting implementation wrong is a sure-fire way to lose money. It undermines the hard work done and weakens your chances of building loyalty and distinctiveness – the very qualities that create brand value and increase market cap over time.
When you roll your brand out effectively, your team stays inspired. When you don’t, you’ll begin to see your team’s confidence and belief in the vision dwindle one bad decision at a time. With MOTTO+, you get a continued injection of sharp minds and A-level talent at your fingertips. We’ll support the overarching vision, act as a strategic advisor, streamline workflows, and inspire the people that will fly your flag.
MOTTO + YOU
Rallying people around your brand idea doesn’t just mean exciting them about it. It means arming them with the guidelines, assets, coaching, and workflows to make it sing. Giving them mastery over its DNA so they can clone it faithfully. Over time this will become more instinctive for them, but in those early weeks and months, it pays to support them.
Motto+ is perfect for clients who need to protect their brand investment, empower their team, and execute a flawless rollout. We’ll expand your team’s resources and plug-in where and when you need us.
WHAT YOU’LL GET
Drive the most important metric of a strong brand: consistency. We’ll source vendors, oversee rollout, and manage anyone who touches the brand.
✳︎ Regular calls to discuss business goals
✳︎ In-home and out of home
✳︎ Global partnership ideas
✳︎ Creative direction campaigns
✳︎ Cool swag and branded collateral
✳︎ Touchpoints such as packaging/web/digital
✳︎ “Big idea” concepts and directions
✳︎ Quality checks for internal collateral
✳︎ Social media strategy/design
✳︎ Photo/video/motion art direction
✳︎ Copywriting and messaging
✳︎ Branded collateral and materials
At the beginning of each month, Motto will work with you to prioritize goals and determine a work plan for deliverables.
WHAT CLIENTS SAY
“All of this would not have been possible without the brilliant team at Motto led by Sunny Bonnell and Ashleigh Hansberger challenging our thinking and carrying us through the whole rebranding process.”
“One of the best experiences of our organization.”
“Motto “gets it”. Their team helped us think about who we are as a company and the message we needed to convey. This exercise not only displayed maturity on their part, but it helped our company solidify and document our purpose.”