Our team of vision-builders is dedicated to driving innovation and unlocking your brand’s potential. We develop disruptive big Ideas Worth Rallying Around® to align with your leadership aspirations and shape the next chapter of your company’s journey.
Our brand strategy-only engagement for clients launching new brands or exploring a brand transformation who need to lock down a solid brand strategy and position.
Our most popular and signature engagement for clients needing a complete brand build, including brand strategy, naming (optional), verbal identity, and visual identity—all crafted to elevate your presence and propel you toward what’s next.
Our most holistic engagement for clients needing a comprehensive brand build plus go-to-market strategy and brand activation. Go all the way for the most impact including web design, campaign development, content strategy, internal/external launch planning, and full activation support.
Our 18-year track record spans 1,200+ companies. Most clients fit seamlessly into our Motto Foundation®, Flagship®, or Fullsail® programs. Need something different? We’ll craft a custom plan just for you.
Recent Success
(Click around for more)
Backed by Serena Williams Ventures, Motto transformed Hello Alice—a platform that links 1 million U.S. small businesses to vital resources. Our rebrand led to a $21M Series B funding, partnerships with Mastercard, eBay, Alibaba, and the creation of a $70M Equitable Access Fund.
Spearheading Andela's global rebrand turned them into a Unicorn with a $1.5B valuation and a blockbuster $200M Series E. In just one year, they expanded across six continents, completed three acquisitions, and amassed a 4+ million-strong network.
Goodnotes the #1 note-taking app got a game-changing rebrand. Our launch of Goodnotes 6 introduced groundbreaking AI features, earning TechCrunch acclaim and sparking 3 million impressions at launch.
Motto's standout branding catapulted Hopscotch into the big leagues, attracting talent from giants like Google and CapitalOne. The result? A staggering 600% team growth and thousands eagerly waiting for launch day. We didn't just build a brand; we built a magnet for success.
With one of Motto's highest ROIs ever, NIP didn't just expand globally—they set records. From selling $600k in logo stickers in a single day to lightning-fast NFT sales and securing partnerships with giants like Samsung and League of Legends, NIP became an unstoppable force.
Motto's rebrand turned FasterLines from a data service into an industry disruptor. The result? A $5M partnership with Zaxby's and $1M in revenue—all within two months of relaunch. It's not a tweak; it's a transformation.
Motto's rebrand for Bandana zeroed in on empowering everyday Americans, a demographic often neglected. Fueled by a 'For the People' ethos, the mission was clear: revive the "American Dream" for hourly workers through job transparency and trust.
Motto® creates evergreen brands that are highly effective at boosting revenue, increasing brand equity, and improving ROI. Our big picture approach powers your entire business, not just the marketing department.
“I’ve referred Motto® to anyone who asks for an all-around branding and strategic powerhouse. I’ve always felt we were more than just a client, but true partners. ”
Allie Kuzyk Global Program Manager, Google®
“I have spine tingles. It's amazing to see the Goodnotes strategy come together into such a cohesive and inspiring brand narrative.”
Camilla Cornwell Brand Designer, GoodNotes
“Our rapid growth and global success would not have been possible without the brilliant team at Motto® challenging our thinking and leading us through the rebranding process.”
Hicham Chahine CEO, Ninjas in Pyjamas
“It's evident how seriously Motto® considers our vision and what we're trying to create. We're thankful to have partnered with them on this journey.”
Timothy Makalinao Co-Founder & CEO, Bandana
“Hopscotch has been able to attract and retain high-quality talent from Google, Capital One, Better, and other world-class companies because of the brand Motto® assembled for us. ”
Reed Switzer CEO, Hopscotch
“The team at Motto® are a joy to work with! They coaxed out the best of who we are and spent time crafting language that best tells our story and depicts the vision we have. The investment we made is already paying off exponentially.”
Rob Meng Founder & CEO, FasterLines
“Motto® is exceptional. We are getting amazing feedback from stakeholders, investors, and customers. The team is so inspiring to work with. ”
Danny Aronson CEO, Even
“We chose Motto® because of their passion, unique approach, and exceptional roster of brands they've propelled to success. They love what they do and are fully invested in every project they work on. ”
Lak Gil CEO, Pillway®
“Motto® absolutely blew us away. They united us under a common vision and exceeded our team’s expectations by 100x.”
Annie Wang VP Marketing, Artnet
“Motto’s® knowledge of branding and design execution has been crucial in taking our online retail business to the next level.”
Thomas Lathrop Crown & Buckle
“Motto® has been a long partnership for us and built our brand from the ground up. We love our brand and so do our customers. They bring tons of experience to the table.”
Michelle Glienke Munk Pack
“Thanks to Motto®, we branded our purpose and have grown 20% year over year. Working together has been one of the most successful partnerships in the history of our company. ”
Brad Herrmann Founder & CEO, Text-Em-All
