/ Who We Are

● WE ARE MOTTO

Motto® is the purpose-driven strategic branding company founded in 2005 by Sunny Bonnell and Ashleigh Hansberger. We’re proudly among the .01% of agencies owned by women.

/ What We Do

Motto is more than our name, it’s a symbol of who we are

Historically, mottos were war cries of sentiment, hope, and purpose. Today, we create mottos for our clients that serve as a rallying call — a big idea to drive the brand forward. All the typical processes others use to tidy up the outward-facing brand are the last phase in our client work. Great branding is the result of deep foundational culture work that cracks the code on your business’ trapped potential. Motto’s clients get immediate value from our work together, because we connect the dots to leverage the DNA of your brand.

WHO WE WORK WITH:

✳︎ C-Suite Leaders
✳︎ Founders
✳︎ Senior Managers
✳︎ Brand Teams
✳︎ Marketing Teams
✳︎ In-House Talent
✳︎ Design Teams

WE’RE BEST AT:

✳︎ Strategic clarity
✳︎ Leadership alignment
✳︎ Driving innovation
✳︎ Ownable positioning
✳︎ Inspiring cultures
✳︎ Connecting purpose to action
✳︎ Getting unstuck
✳︎ Design that’s not veneer

WE ENCOURAGE YOU TO:

✳︎ Review testimonials
✳︎ Buy our book
✳︎ Review case studies
✳︎ Read articles
✳︎ Read our FAQs
✳︎ Read press

Capabilities

CULTURE

Workshops
Purpose
Mission
Vision
Values
Strategic Alignment
Innovation Strategies

STRATEGY

Brand Positioning
Brand Architecture
Idea Worth Rallying Around™
Brand Story
Brand Archetype
Market & Trend Analysis
Customer Journey

IDENTITY

Tone of Voice
Messaging
Look & Feel
Brand System
Corporate ID
Brand Guidelines
Art Direction

ACTIVATION

Rollout Strategy
Launch Plan
Campaign Development
Visual Assets
Photography/Illustration
UI/UX
Motion/Video

/ Diversity Numbers

28% BIPOC
33% LGBTQ+
68% WOMEN
MULTILINGUAL

It’s in our DNA to support and champion diverse voices. There are many power imbalances in our industry. We’re working to model inclusive behavior and build a workplace that recognizes, values, and empowers people of all backgrounds, voices, roles, and contributions.

APPROACH

Get in the Trenches

An agile track designed to get clarity fast.

Through a series of virtual, interactive workshops, Motto’s leadership team quickly draws out differing opinions to achieve alignment. Using the latest in collaboration tech, we facilitate in real time your unique DNA, differentiators, vision, and voice. You’ll be in awe at how well we captain your ship from indecision and confusion to clarity and confidence.

  • Unite your leadership team
  • Achieve brand alignment
  • Find the “big idea”
  • Define your differentiation
  • Identify your tribe(s)
Work With Us
Work With Us

Craft Verbal Identity

A verbal identity to distinguish your voice.

Motto’s word wizards craft what your brand sounds like when it speaks. This is the articulation of your brand through the use of language, expressed through words. Serious or playful? Respectful or irreverent? Enthusiastic or matter-of-fact? We establish verbal pillars and guidelines to give you the words you’re missing.

  • Define tone of voice
  • Craft verbal persona
  • Write brand story
  • Create messaging kit
  • Draft key copy
  • Deliver voice guidelines
Work With Us
Work With Us

Launch & Rollout

Oversee the execution of all brand initiatives through to launch.

We work with you to implement and coordinate all aspects of the project so that the rollout and brand integrity remains intact. We often stay on as brand guardians to help unfold the brand effectively.

  • Rollout plan
  • Steer internal launch
  • Operationalize the brand
  • Drive key launch efforts
  • Lead external/internal teams
  • Deliver ongoing assets
Work With Us

Motto is currently available to collab with ambitious leaders.

GET IN TOUCH