/ What We Do


Motto® is a strategic brand and design company that works globally with leadership teams to solve exciting challenges. From strategy to identity to people, we transform brands into Ideas Worth Rallying Around.

Who we work with

We work directly with C-Suite leaders because it takes vision and commitment from the top to build a culturally relevant brand. People don’t hire us for logos—they hire us to build brands and ideas that will be loved the world over.

How we’re different

Motto® gets deeper into organizations to shape brand and innovation from the inside out. Now celebrating our 17th year in business (whew!), we’ve led some of the most innovative cultures and brightest minds in the world. What we’ve learned is the greatest companies are more than famous names and branded products—they’re ideas. Ideas that started in the heads and hearts of a few fiercely ambitious people and ended up touching millions.

This kind of impact can’t be achieved with a visual brand alone. And that’s what most companies get wrong. They stuff brand thinking in the marketing department and say a hail mary. Money gets thrown around. Wheels spin. Root issues are never confronted. That’s not where our work (or your brand) belongs. There’s plenty of companies who can give you a lick of paint, but we aren’t one of them.

Our work starts from the inside-out. We answer the biggest questions bouncing around your halls and Slack channels. From your head as a leader to the minds around you. From your DNA as a visionary to the pervasive culture of your company. From your personal fire to the talent that shares it and can take you further.

We inspire bigger thinking because that’s exactly what’s required to push you further. We align stakeholders and extract the raw DNA of your brand—live and collaboratively. Then we operationalize the brand at every touchpoint all while making your brand attract next-level talent.


✳︎ Founders
✳︎ C-Suite Leaders
✳︎ CMO/Brand Manager
✳︎ Innovation Teams
✳︎ Senior Managers
✳︎ Brand Teams
✳︎ Marketing Teams


✳︎ Strategic clarity
✳︎ Leadership alignment
✳︎ Driving innovation
✳︎ Ownable positioning
✳︎ Launching brands
✳︎ Defining purpose
✳︎ Brand definition


✳︎ Review testimonials
✳︎ Buy our book
✳︎ Meet our founders
✳︎ Review case studies
✳︎ Read articles
✳︎ Read FAQs
✳︎ Read press


Motto’s thinking and creativity help you beat the odds, usher in change, and launch innovations that shape our world. Our gutsy approach influences and powers the entire business, not just the marketing department.


→ Research & Insights
→ Branding Positioning
→ Brand Architecture
→ Brand Culture & DNA
→ Brand Story
→ Idea Worth Rallying Around™


→ Visual Identity System
→ Verbal Identity Kit
→ Brand Guidelines
→ Sound Identity
→ Naming & Nomenclature
→ Packaging & Unboxing


→ Employee Activation
→ Brand Campaigns
→ Website Design
→ Copywriting
→ Go-To-Market Plans
→ Launch & Rollout



Our method has been designed with the stakeholder group in mind. Expect shots of courage and new ways of thinking and working. Our senior-led team galvanizes your leaders and ignites cohesion and clarity. We offer explosive strategic ideas that change your business for the better.

✳︎ Immerse

An agile track designed to get clarity fast.

Through a series of virtual, interactive workshops, Motto’s leadership team quickly draws out differing opinions to achieve alignment. Using the latest in collaboration tech, we facilitate in real time your unique DNA, differentiators, vision, and voice. You’ll be in awe at how well we captain your ship from indecision and confusion to clarity and confidence.

  • Unite your leadership team
  • Achieve brand alignment
  • Find the “big idea”
  • Define your differentiation
  • Identify your tribe(s)
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✳︎ Strategize

A compass for your brand’s development.

Motto’s senior strategists will create a strategic brand framework that aligns with the business goals and creates a high degree of cohesion for the master brand. The purpose of the framework is to define your brand’s meaning and message, and communicate the brand clearly so it’s easy to understand.

  • Clarify purpose and vision
  • Frame core values
  • Define who, what, how
  • Claim brand position
  • Define the motto
  • Know your archetype
  • Craft attributes
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✳︎ Verbalize

A verbal identity to distinguish your voice.

Motto’s word wizards craft what your brand sounds like when it speaks. This is the articulation of your brand through the use of language, expressed through words. Serious or playful? Respectful or irreverent? Enthusiastic or matter-of-fact? We establish verbal pillars and guidelines to give you the words you’re missing.

  • Define tone of voice
  • Craft verbal persona
  • Write brand story
  • Create messaging kit
  • Draft key copy
  • Deliver voice guidelines
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✳︎ Rally

Activate your brand with a plan and inspire brand stewards.

Brands don’t sell themselves. Brands need champions. We help you oversee the implementation of your new brand and the idea it stands for. This ensures you have the right talent, training, and processes in place to take this idea where it deserves to go.

  • Internal Brand Education
  • Rollout Strategy
  • Brand Launch Plan
  • Schedule and Support
  • Knowledge Transfer
  • Tools for Brand Teams
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Did that get your heart pumping and your head nodding?