What We Do

— We eat brand challenges for breakfast.

— Who We Are

Motto is more than our name, it’s a symbol of who we are. We’re a purpose-driven, strategic leadership and brand consultancy founded by Sunny Bonnell and Ashleigh Hansberger. We’re proudly among the .01% of creative agencies owned by women.

Historically, mottos were war cries of sentiment, hope, and purpose. Today, we create mottos for our clients that serve as a rallying call — a meaningful mantra that leads your company forward. Our strategy work builds on our culture work, and our branding work builds on our strategic work. By doing so, we partner with leaders and teams to create and re-imagine brands from concept to completion. We have garnered a reputation as one of the top branding agencies in the country for modern, growing brands.

Based out of New York City with a satellite office in Dallas, TX, we have branded hundreds of clients across the globe, which has led us to develop and refine a seamless process to help our clients navigate each step. Our fiercely talented brigade leads teams through leadership workshops and strategic brand development, the creation of verbal and visual identities, and leveraging brand to shape culture, process, and operations.

We’re the best at:
– Guiding your leadership to clarity
– Giving brands an ownable position
– Uniting who you are with what you do
– Creating cultures that inspire
– Capturing your spirit in a brand motto
– Turning your team into advocates
– Untangling confusion
– Crafting crushworthy brands
Making brands that perform and scale
– Establishing your brand as a leader
– Expanding resources for teams

motto culture
brand workshop
brand workshop

Our Approach

— The Trenches

An agile track designed to get clarity fast.

Through a series of virtual, interactive workshops, Motto’s leadership team quickly draws out differing opinions to achieve alignment. Using the latest in collaboration tech, we facilitate in real time your unique DNA, differentiators, vision, and voice. You’ll be in awe at how well we captain your ship from indecision and confusion to clarity and confidence.

  • Unite your leadership team
  • Achieve brand alignment
  • Find the “big idea”
  • Define your differentiation
  • Identify your tribe(s)
Work With Us
Work With Us

— The Words

A verbal identity to distinguish your voice.

Motto’s word wizards craft what your brand sounds like when it speaks. This is the articulation of your brand through the use of language, expressed through words. Serious or playful? Respectful or irreverent? Enthusiastic or matter-of-fact? We establish verbal pillars and guidelines to give you the words you’re missing.

  • Define tone of voice
  • Craft verbal persona
  • Write brand story
  • Create messaging kit
  • Draft key copy
  • Deliver voice guidelines
Work With Us
Work With Us

— Why Motto?

01

Obsessed

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01

Obsessed

We believe excellence is a thousand details executed perfectly. Our team is obsessed with the details both big and small. That's how we deliver extraordinary work.

02

Rebellious

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02

Rebellious

We are waging a strategic rebellion against the status quo and we look for clients who want to push boundaries, confront wrongs, give a voice to the voiceless, or birth something unprecedented.

03

Audacious

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03

Audacious

We are audacious, so we look for audacious visionaries who are positively contributing to the dialogue of business and culture today.

04

No. B.S.

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04

No. B.S.

Time is money and we don't want to waste either. We trim the fat, cut to the chase and get to the heart of the matter. You'll find us refreshingly honest and solution-driven.