Brand Archetype Workbook

Brands that embrace human traits are better at connecting with their audience on an emotional level. This exercise helps you discover which archetype is active in your organization so you can understand the character of your brand.

This immersive 15 page PDF Workbook made by Motto includes an introduction to Brand Archetypes and examines the 12 primary archetypes that symbolize basic human motivations. Learn how to use archetyping to help guide your brand messaging, story, culture, and marketing strategy.

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