In a series of focused workshops with Virgin Voyages’ key leaders, Motto laid out a clear game plan. We had three main objectives: first, to separate the internal VV Crew brand from the external brand; second, to review current internal communications to find gaps and challenges; and third, to establish ongoing communication strategies for consistent brand reinforcement. We broke down the brand promise into easily understandable elements, streamlining Virgin Voyages’s path to fortifying its internal brand.

Through Motto’s Foundation® engagement, we orchestrated a brand strategy overhaul for Virgin Voyages, transforming their communication landscape. From designing a channel map to pinpointing the platforms that resonate, we sculpted a communication framework that hits all the right notes. This work resulted in a crystal-clear internal brand messaging strategy primed for lasting engagement.