IV. Finding the Name
Vayda hid in the Sanskrit language.
It started with a tight naming brief. Likes and dislikes. Names that existed and were admired. We dug into the emotional response a good name can give you and the less inspiring feelings a bad one can.
A tailor-made naming workshop took us on a journey together, with Motto’s naming experts leading the charge.
We looked for the new name in well-marked paths and new mysterious avenues. The natural world gave us earthy sounds. The world of the magician took us in an ethereal direction. But mother earth’s influence drew us to a feminine feeling. We mixed up words, created new ones and explored further afield to find the new identity.
The word ‘vada’ means “knowledge” – something our brand has a wealth of. A feminine and soft-sounding name, we added a ‘y’ to make it more unique and ownable.