Rekindle the earth’s spark.
Motto created a condensed version of our usual workshop offering, tailored to fit Vayda’s specific needs. We invited investors, C-suite staff and agricultural specialists to a carefully designed workshop to define the ‘what’, ‘why’ and ‘how’ of their brand.
Together we discovered the answer to these questions, as Motto’s workshop facilitator helped uncover the brand’s archetype – the magician. Symbolic of power and transformation, magician brands are galvanising forces for good. As a brand invested in the natural world, the caregiver initially seemed like a strong contender. But the power of the magician became a unanimous favourite, as the brands future as a changemaker came into focus.