Sweet Scoops Case Study
The creamiest, most ridiculously indulgent frozen yogurt on the planet.
In 1997, The Murray’s started churning out small batch ice cream and frozen yogurt in their garage in historic Salem, Massachusetts. Many years and brain freezes later their natural frozen yogurts, which are half the fat and a third less calories than ice cream, started slipping in sales. With hormone-free milk and cream from happy, sociable cows in Pennsylvania, top notch artisanal ingredients and fresh fruit from New England, this company deserved better.
Motto was asked to overhaul the brand from the ground up and help move Sweet Scoops successfully into its next chapter on shelf.