Meet Southbound, an expertly crafted premium tequila from Mexico’s most awarded distillery, offering distinct flavor profiles for an elevated, recipe-driven experience. Southbound’s co-founders knew that the true spirit of tequila was more than just salt, shot, lime, and spring break. It’s a profoundly unique liquor with ancient and spiritual roots. Perfect for sipping, mixing, and entertaining.
In the world of spirits, tequila often found itself pigeonholed – a symbol of reckless abandon rather than refined enjoyment. This was the challenge at the heart of rebranding Southbound Tequila: transforming a drink commonly associated with impromptu parties into a sophisticated choice for discerning entertainers. The key lay in creating a brand identity that transcended traditional perceptions.
Our Motto Method® is a proven and methodical strategy that respects the delicate balance of strategy and creative work. For Southbound, we developed a comprehensive brand strategy that positioned the brand against the competition and harnessed the power of the founders’ vision.
Client Testimonial
Let's work together“Motto really impressed me. They have a culture of respect, openness, warmth, and creativity. I was excited to see the team's faces each day. There is such a good vibe and I love how hands-on the co-founders are.”
Southbound’s three founders approached Motto® in the pre-seed stage. To gear up for another round of funding, they needed to develop a brand story and design packaging to attract the right investors. Our first goal was to land on the position of Southbound and identify what territory the brand could own. We facilitated strategic workshops to learn what’s missing in the market, surface core ideas and beliefs, and get things right within the brand.
Our approach intertwined strategic positioning with compelling storytelling. We recognized the untapped potential of tequila as an elegant, mature drink, perfect for sophisticated gatherings. Through meticulous market research and creative workshops, we crafted a narrative that resonated with a more upscale audience while staying true to tequila’s rich heritage.
Every aspect of Southbound’s visual and verbal identity was carefully curated to reflect its new status. From the minimalist design aesthetics to the evocative messaging, each element is a testament to the brand’s commitment to quality and sophistication. The visual identity, with its earthy color palettes and stylized agave logo, encapsulates the essence of Southbound – elegant, refined, and deeply rooted in cultural sophistication.
Southbound needed a Visual Identity as resonant as its taste, one that would catch eyes on a crowded shelf amid competitors. Motto® built that identity around simple yet bold elements – typography that echoes storytelling and nostalgia, natural and earthy color palettes, and a downward pointing stylized agave plant logo, a nod to the product’s high-quality origins and Southern focus.
In its pre and post-launch, Southbound secured investors and generated excitement across all major touchpoints. In partnership with Southbound, JM Collective shot, directed, and produced all photography and videos, including social media. Thank you to their team for the beautiful photos and video.
Meet Southbound, an expertly crafted premium tequila from Mexico’s most awarded distillery, offering distinct flavor profiles for an elevated, recipe-driven experience. Southbound’s co-founders knew that the true spirit of tequila was more than just salt, shot, lime, and spring break. It’s a profoundly unique liquor with ancient and spiritual roots. Perfect for sipping, mixing, and entertaining.
In the world of spirits, tequila often found itself pigeonholed – a symbol of reckless abandon rather than refined enjoyment. This was the challenge at the heart of rebranding Southbound Tequila: transforming a drink commonly associated with impromptu parties into a sophisticated choice for discerning entertainers. The key lay in creating a brand identity that transcended traditional perceptions.
Idea Worth Rallying Around®
Our Motto Method® is a proven and methodical strategy that respects the delicate balance of strategy and creative work. For Southbound, we developed a comprehensive brand strategy that positioned the brand against the competition and harnessed the power of the founders’ vision.
Client Testimonial
Let's work together“Motto really impressed me. They have a culture of respect, openness, warmth, and creativity. I was excited to see the team's faces each day. There is such a good vibe and I love how hands-on the co-founders are.”
Southbound’s three founders approached Motto® in the pre-seed stage. To gear up for another round of funding, they needed to develop a brand story and design packaging to attract the right investors. Our first goal was to land on the position of Southbound and identify what territory the brand could own. We facilitated strategic workshops to learn what’s missing in the market, surface core ideas and beliefs, and get things right within the brand.
Our approach intertwined strategic positioning with compelling storytelling. We recognized the untapped potential of tequila as an elegant, mature drink, perfect for sophisticated gatherings. Through meticulous market research and creative workshops, we crafted a narrative that resonated with a more upscale audience while staying true to tequila’s rich heritage.
Every aspect of Southbound’s visual and verbal identity was carefully curated to reflect its new status. From the minimalist design aesthetics to the evocative messaging, each element is a testament to the brand’s commitment to quality and sophistication. The visual identity, with its earthy color palettes and stylized agave logo, encapsulates the essence of Southbound – elegant, refined, and deeply rooted in cultural sophistication.
Southbound needed a Visual Identity as resonant as its taste, one that would catch eyes on a crowded shelf amid competitors. Motto® built that identity around simple yet bold elements – typography that echoes storytelling and nostalgia, natural and earthy color palettes, and a downward pointing stylized agave plant logo, a nod to the product’s high-quality origins and Southern focus.
In its pre and post-launch, Southbound secured investors and generated excitement across all major touchpoints. In partnership with Southbound, JM Collective shot, directed, and produced all photography and videos, including social media. Thank you to their team for the beautiful photos and video.
Meet Southbound, an expertly crafted premium tequila from Mexico’s most awarded distillery, offering distinct flavor profiles for an elevated, recipe-driven experience. Southbound’s co-founders knew that the true spirit of tequila was more than just salt, shot, lime, and spring break. It’s a profoundly unique liquor with ancient and spiritual roots. Perfect for sipping, mixing, and entertaining.
In the world of spirits, tequila often found itself pigeonholed – a symbol of reckless abandon rather than refined enjoyment. This was the challenge at the heart of rebranding Southbound Tequila: transforming a drink commonly associated with impromptu parties into a sophisticated choice for discerning entertainers. The key lay in creating a brand identity that transcended traditional perceptions.
Idea Worth Rallying Around®
Our Motto Method® is a proven and methodical strategy that respects the delicate balance of strategy and creative work. For Southbound, we developed a comprehensive brand strategy that positioned the brand against the competition and harnessed the power of the founders’ vision.
Client Testimonial
Let's work together“Motto really impressed me. They have a culture of respect, openness, warmth, and creativity. I was excited to see the team's faces each day. There is such a good vibe and I love how hands-on the co-founders are.”
Southbound’s three founders approached Motto® in the pre-seed stage. To gear up for another round of funding, they needed to develop a brand story and design packaging to attract the right investors. Our first goal was to land on the position of Southbound and identify what territory the brand could own. We facilitated strategic workshops to learn what’s missing in the market, surface core ideas and beliefs, and get things right within the brand.
Our approach intertwined strategic positioning with compelling storytelling. We recognized the untapped potential of tequila as an elegant, mature drink, perfect for sophisticated gatherings. Through meticulous market research and creative workshops, we crafted a narrative that resonated with a more upscale audience while staying true to tequila’s rich heritage.
Every aspect of Southbound’s visual and verbal identity was carefully curated to reflect its new status. From the minimalist design aesthetics to the evocative messaging, each element is a testament to the brand’s commitment to quality and sophistication. The visual identity, with its earthy color palettes and stylized agave logo, encapsulates the essence of Southbound – elegant, refined, and deeply rooted in cultural sophistication.
Southbound needed a Visual Identity as resonant as its taste, one that would catch eyes on a crowded shelf amid competitors. Motto® built that identity around simple yet bold elements – typography that echoes storytelling and nostalgia, natural and earthy color palettes, and a downward pointing stylized agave plant logo, a nod to the product’s high-quality origins and Southern focus.
In its pre and post-launch, Southbound secured investors and generated excitement across all major touchpoints. In partnership with Southbound, JM Collective shot, directed, and produced all photography and videos, including social media. Thank you to their team for the beautiful photos and video.
