Space planning and optimization software


Empowering forward-thinking companies to create people-centric workplaces that drive meaningful cultural change.

Traditional office space design and management practices have fallen behind the times. The workforce is evolving and the world is moving on. Serraview believes office space is more than just real estate – it’s a strategic asset and catalyst for cultural change.

Motto was asked to help bridge the gap in identity between their Australia office and unify their expansion into the US market and help position them for global success.

Client: Serraview
Brand Strategy
Brand Messaging
Leadership Workshop
Brand Positioning
Brand Identity

I. Leadership Workshop

Motto worked with Serraview’s leadership to help articulate their positioning and define their brand purpose and vision.

We kicked off with a leadership workshop at their office in NYC where we interviewed key stakeholders, experiences their culture and discussed the big picture of the business. We took the time to understand Serraview’s brand obstacles, key points of difference, audience needs and unique opportunities. With a deep dive complete, Motto was able to develop a brand strategy that identified the appropriate position and voice/tone from which to build the brand around.

Motto Leadership Workshop
Motto Leadership Workshop
Motto Leadership Workshop
Motto Leadership Workshop

II. Strategy

Serraview is a leader in space planning and optimization in Australia, but their expansion into the US market required a rebranding initiative to position the company for global success.

By and large, all their competitors tell a similar story about what they do and their role in the world of work. Serraview wanted to cut through the noise and challenge the old way of thinking about, designing and managing office space.

III. Website

A new culture and platform-forward website experience that positioned Serraview as a leader in space planning software

Motto designed and developed a new website that showcased the company culture, brand position and also established authority with elements like whitepapers and curated blog and more.

IV. Custom Illustration & Dashboards

New icons tailored to the Serraview rebrand.

From new iconography to illustrative re-creations of the Serraview software dashboards, Motto worked to ensure all aspects of the brand identity and visual language was tied together in a consistent narrative both online and off.


“Motto increased visitors to our site by 85% and increased conversions by 20% within a few months of our new brand launch. Their work has transformed our business from the inside out.”

Ian Morley Co-Founder

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