Case Study
Scout & Cellar
A World of Good
The creation of Scoutward Brands signals a bold new era, vision, and structure for Dallas-based winery, Scout & Cellar. To support long-term growth and diversification plans, Scoutward will bring together multiple brands, extensions, and wine adjacencies with a Clean-Crafted Commitment®. Motto was hired to drive the clarification of brand architecture, develop a new parent brand, and create the brand foundation for this new house of brands.
What We Did:
– Brand Workshops
– Brand Architecture
– Brand Strategy
– Naming
– Voice & Verbal ID
– Messaging
– Visual Identity
– Art Direction
