Case Study

Scout & Cellar

A World of Good

The creation of Scoutward Brands signals a bold new era, vision, and structure for Dallas-based winery, Scout & Cellar. To support long-term growth and diversification plans, Scoutward will bring together multiple brands, extensions, and wine adjacencies with a Clean-Crafted Commitment®. Motto was hired to drive the clarification of brand architecture, develop a new parent brand, and create the brand foundation for this new house of brands.

What We Did:

  Brand Workshops
  Brand Architecture
  Brand Strategy
  Naming
  Voice & Verbal ID
  Messaging
  Visual Identity
  Art Direction

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