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Reinventing a Duo into a Hip Law Agency

PROJECT OVERVIEW 

This Atlanta-based boutique law firm has high profile clients like Lil Wayne & Drake. Learn how we reimagined the law firm branding to set these young guns apart.

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THE CHALLENGE

Pace Barton isn’t like other law firms. They wanted to occupy a unique brand position and pioneer new territory. The partners wanted to push the envelope on how law firm identities and websites often look. Inspired by a Mad Men vibe, we designed a brand with substance and style that defied industry stereotypes and set the bar high.

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Eric Barton
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SCOPE OF WORK

Strategy, positioning, messaging, brand identity, photography, responsive website design, content management system.

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