Turning Two Lawyers Into
the Mad Men of Law

STORY

Pace Barton is an Atlanta-based boutique law firm with high profile clients like Drake and Lil’ Wayne. Motto was asked to brand the newly-formed duo with a Mad Men vibe. Scope of work included Brand Strategy, Positioning, Brand Identity, Art Direction, Creative Direction, Photoshoot, and Website. See how we re-imagined the traditional law firm look and feel and branded these young guns into law firm trendsetters.

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