What does obsession sound like?
“Obsess with Us” is the ultimate rallying cry for Noovie. It leans into the celebratory nature of our mission, positioning Noovie as a community for passionate movie lovers.
The word “obsess” is bold and audacious, and speaks directly to our target audience’s insatiable appetite for content. Inviting people to “Obsess with Us” establishes Noovie as a close friend, someone who is right alongside you as you react to and share what’s going on in movie culture.
We’re in the know enough to obsess but we don’t telegraph that—we’re simply asking audiences to come along for the ride and see all the movie magic for themselves. We wanted Noovie to feel like that best friend you always text about movie moments. A co-conspirator in entertainment culture. Noovie invites fans to obsess with them, not about them. The message puts movies first, and is delivered with the perfect blend of ease and emotion.
Tone of Voice Workshop → Tone of Voice Scale → Brand Archetype → Verbal Identity → Key Messages → Tone of Voice Guidelines