Obsess with Noovie.
Noovie is a digital ecosystem under the giant brand NCM (America’s Movie Network). Noovie connects brands with movie audiences in the cinema, and brings entertaining online experiences, exciting games, and creative content to movie lovers everywhere, making make the magical feeling of the movies part of their every day.
Motto led the brand overhaul, including repositioning, brand strategy, visual identity, brand look and feel, content strategy, and social strategy, grid and templates for the Noovie rebrand.
Our role included:
→ Interview internal/external stakeholders
→ Align leadership team
→ Clarify the brand architecture
→ Position the brand
→ Create key messaging
→ Write the brand story
→ Develop brand identity
→ Create social content strategy