Founded in 2000, Ninjas in Pyjamas (NIP) is considered one of the most influential and legendary professional esports organizations in the world with a fanbase in the millions. It is most known for its history in the game of Counter-Strike where NIP’s first roster in CS:GO dominated in the game’s early stages. Today, NIP boasts world-class teams and players in the biggest titles in competitive gaming: CS:GO, Rainbow Six, VALORANT, and FIFA.
Motto led NIP’s 2021 global rebranding effort to support change management, drive ambitious growth goals, and inspire new fans. Motto’s rebrand made global headlines with the new visual identity and narrative-rich strategy. Called “One of the greatest rebrands in esports history,” the new NIP brand helped support groundbreaking growth including acquisitions, a partnership with Samsung, and so much more.