Rebrand the most recognized e-sports teams in history
As NIP approached its 20th anniversary, it reached an important milestone: the organization needed to reflect and redefine its future. NIP approached Motto with several ambitious goals including rebranding a historic identity that no longer served the brand (but still held sentimental value).
The primary goal was to navigate a global team through arguably one of the most important and controversial rebrands in esports during a pandemic. Secondary goals included a need to build a consolidated and consistent image, deliver relevance, remain on-trend, achieve sustainability, differentiate, and most notably, champion the NIP brand as it regained its foothold after a series of organizational and perceptive challenges.