Idea Worth Rallying Around®
Neurolign, the world's first brain health tracker, revolutionizes how we track brain health by providing real-time data on cognitive function.
The world's first brain health tracker.
Neurolign aims to revolutionize how we track brain health by providing people with real-time data on their cognitive function. Neurolign’s technology was previously only available to neurologists and leading researchers at NASA, Mayo Clinic, and MIT using wearable technology and machine learning algorithms. Now, Neurolign brings this state-of-the-art technology to consumers for the first time ever.
- Type Brand Transformation
- Category Tech
- Services Identity, Activation
- Model B2B/B2C
Push beyond sports medicine and help consumers track their brain health.
For years, tracking brain health has been a difficult and imprecise process. While various assessments can evaluate cognitive function, these are often time-consuming and require specialized equipment and expertise. This lack of reliable brain health tracking has had consequences. As Neurolign aimed to expand new product innovations to consumers, Motto® was hired to transform the brand identity, purpose, story, and packaging.
/ Brand Strategy
Position the brand for a new frontier in wearable tech.
As more people embrace wearable technology and machine learning algorithms, more innovative solutions for tracking brain health emerge. We needed to cement 30 years of research, experience, and development and position Neurolign for the new frontier, and continue its strategy as a marketplace leader.
- Purpose and Vision Language
- Pillars and Purpose
- Idea Worth Rallying Around®
- Audience Personas
- Core Values & Behaviors
/ Visual Identity
A visual identity system that mirrors the dynamic nature of brain activity.
Drawing inspiration from the intricate patterns of brain waves observed through medical devices, we combined the fluid lines of wavy formations with the letter “N” from Neurolign. This created a symbol that embodies the essence of the product – monitoring cerebral activity. To reinforce this idea, we incorporated gradient and wavy patterns as graphic elements that capture the dynamic nature of brain activity. Using a clean, minimalist grotesque font creates a touch of understated modernity while also providing stability and balance to the movement of the design.
- Color Palettes
- Art Direction
- Brand Guidelines
The future looks bright for brain health.
Since its launch, Neurolign has been embraced by patients and healthcare providers alike. By providing patients with real-time data on their cognitive function, Neuralign has empowered them to take control of their brain health.
- Launched NeurolignFit™
- FDA-cleared 150+ installations I-Portal Device
- Featured Neuroscience, Nature Medicine, Biospace