Hot Air Balloon
Netpure’s brand story is brought to life through the use of the iconic hot air balloon symbol. The hot air balloon provides a great vantage point for parents who want to protect their kids from all the bad stuff online. This theme represents the ideas of letting go of fear but feeling safe. It is also a symbol of personal independence, exploration, celebration and excitement — empowering kids with the freedom to learn and play in a safe online environment.