IV. Key Messaging
We set Murmur’s voice attributes to be personal, not corporate. Here’s a few samples of messaging Motto created in their brand voice playbook.
See what social media can be.
Murmur rewrites the rules of social, championing transparency, trust, and real value to create a platform that is fully rewarding to use. Join us today and be a part of the future of social media.
Block to the future.
Blockchain technology allows for unmatched accountability in all web interactions. We power Murmur with blockchain because we believe it’s the best way towards ensuring the transparency you deserve.
Powered by the people.
On Murmur, users join together to make the platform the best it can be. Our communities include people around the world connecting and moderating one other, making a space where truly everyone is rewarded for being true to themselves.
Tokens of gratitude.
On Murmur, you raise decibels and MUR tokens through engaging with content with ‘snoops’, ‘yells’, and ‘comments’. The greater the support and more MUR tokens generated. No algorithms or mysterious overlords—just real people recognizing each other’s contributions and ideas with something with real value. That’s what makes Murmur different.