II. Art Direction & Photography
Gorgeous new product photography for five flavors focused on appetite appeal.
The old package design featured product images that were so hyper realistic they looked nothing like the product inside. The Motto team art directed and shot new photography by first starting with an exploratory day dedicated to testing the chocolate. The full day exploratory allowed us to test the chocolate and caramel in various temperature settings, with various lighting techniques, and set the stage for capturing the perfect shots.
Chocolate is notoriously temperamental and the prep, set up and planning of shooting it perfectly requires strategy and technique. The exploratory was then followed by a two day shoot focused on creating consistency across five flavors by developing a signature look of pulled caramel between the two sides of each piece. Working alongside a handpicked, world-class chocolate photographer who has shot for Dove, Ghirardelli, and more, we ensured the best product photography possible, putting the focus on the star of the story (honey caramel).