With virtual reality becoming the new frontier, Merge needed to refine their brand identity, articulate the brand’s position and create the overarching look and feel for the brand.
After accomplishing some important early milestones, Merge engaged Motto in the evolution of their original brand identity. They reached a point where the original brand and brand identity no longer served their needs, and they were ready to step up their game. Going up against big industry, big budget players, they had to look the part. But fixing the logo was just a piece of it. The more important goal: create a unifying strategy, a clear and distinct voice, and a razor sharp message around which to build the brand.