Create a name, develop an identity, and launch a D2C for urban pet owners.
Looie offers an environmentally-friendly and convenient alternative to “puppy pads”–small, disposable, paper rugs that allow pets to relieve themselves, saving owners money on a dog-sitter or an inconvenient trip home.
The founders of this fun startup arrived at Motto with a subscription model to bring the outdoors in, with real, fresh grass that dogs and owners alike love. But they needed a name and a new identity to bring it to life
As pet grass gains popularity as a sensible alternative to puppy pads, the founders sought to distinguish their product in the local Dallas market by highlighting the incredible convenience of their subscription service and their high-quality products. The only problem? The product didn’t have a name or a brand to push it forward. It was a clean slate for Motto to create a new identity.