Motto got in the trenches with LaPour through our signature Brand Workshop, a collaborative workshop designed to cut through noise, get clarity, and build momentum in a short amount of time. We quickly learned that LaPour’s innovative approach to commercial development was not conveyed in existing branding. LaPour’s narrative, visual assets, and digital presence lacked differentiation, currency, and energy. The result?
LaPour was a best-kept secret, not a highly visible industry leader. They needed to step out from the shadows, own their impact, and claim their market position.