Case Study


Uncovering potential in urban landscapes.

LaPour’s tight-knit team of commercial real estate developers had an under-the-radar reputation for taking on “untouchable” projects. To those in the know, LaPour was the most creative problem solver in real estate in the Southwestern United States. Yet, LaPour’s ability to envision and deliver game-changing buildings wasn’t widely known. It was time to shine a brighter spotlight on LaPour’s expertise, build brand awareness, and expand the firm’s reach. LaPour partnered with Motto for a complete rebrand.

What We Did:

– Leadership workshops
– Culture analysis
– Brand strategy
– Verbal Identity
– Visual Identity
– Content + social
– Environment


Rebrand a tight-knit team of top commercial real estate developers taking on “untouchable” projects.

Motto got in the trenches with LaPour through our signature Brand Workshop, a collaborative workshop designed to cut through noise, get clarity, and build momentum in a short amount of time. We quickly learned that LaPour’s innovative approach to commercial development was not conveyed in existing branding. LaPour’s narrative, visual assets, and digital presence lacked differentiation, currency, and energy. The result?

LaPour was a best-kept secret, not a highly visible industry leader. They needed to step out from the shadows, own their impact, and claim their market position.

Work With Motto