Like many a good story, Keetsa’s brand started with two co-founders wanting to radically change a traditional model. Keetsa was the first mattress manufacturer with pioneering technology for applying the mattress-in-a-box format to coil as well as conventional foam mattresses.
The founders opened its first store in 2007 on 9th street in San Francisco. Expansion followed with three additional sleep shops in Berkeley, Venice Beach, and New York City (Soho). However, in 2018, the brand started to lose traction and Keetsa needed to regain their footing in an oversaturated mattress market.
Motto stepped in with a series of our signature Brand Workshops to align the founders, recharge the batteries of the Keetsa team, pull out what was special about the brand, and start with an entirely new point of view for the brand to own.
Brand Audit → Breakthrough Workshops → Leadership Interviews → Brand Gap Analysis → Insights Report