Idea Worth Rallying Around®
Extraordinary beds that deliver more than a good night's sleep.
How well you live depends on how well you sleep.
Keetsa redefines sleep comfort with eco-friendly mattresses and products. Transformed by Motto through a 360° rebrand, we orchestrated a comprehensive refresh from position and product to packaging, photography and e-commerce. The brand now boasts an intuitive, high-performing experience that mirrors its commitment to quality and sustainability. With a focus on increasing sales, Motto worked closely with the Keetsa leadership team to ensure no loophole was overlooked.
- Engagement Fullsail®
- Category Mattresses
- Type Rebrand
- Services Flagship®
Take a once trendy mattress company and rebrand it towards a new future.
In 2007, Keetsa’s co-founders didn’t just enter the mattress game; they disrupted it. Imagine this: coil and foam mattresses, compressed and delivered in a box—a radical first. Born in San Francisco, their trailblazing concept quickly unfurled across Berkeley, Venice Beach, and the Big Apple. Fast forward to 2018: the mattress arena was no longer a sleepy niche but a bustling marketplace. Keetsa found itself in a sea of imitators. The landscape had changed, and so must Keetsa.
In a landscape of endless choice, standing still is the same as moving backward.
Keetsa’s founders and team Motto® jumped into a series of workshops designed to rediscover what makes Keetsa incomparable. These aren’t just brainstorming sessions; they are the ignition switch for a brand transformation. It wasn’t just about keeping up; it was about leaping ahead. Keetsa needed more than a refresh; they needed a revolution—and this time, it would be guided by Motto, redefining not just their products but their entire position. The goal was to sculpt Keetsa into a leader for today’s conscious consumer, in a world craving meaningful, sustainable choices.
- Brand Audit
- 1:1 Stakeholder/Customer Interviews
- Immersion Workshops
- Brand Gap Analysis
- Insights Report
/ Visual Identity
Creating a one-of-a-kind “K”.
Our challenge wasn’t just to polish the identity system but to redefine what Keetsa stood for. The “K” in Keetsa became a canvas for innovation. Instead of tweaking an existing typeface, we crafted each letter from scratch. Keetsa’s new wordmark is as original as the brand itself.
- Type & Color Systems
- Product Redesign
- Brand Style Guidelines
/ Brand Activation
Zeroing in on performance and sales.
Team Motto didn’t just tweak Keetsa’s brand ecosystem and e-commerce site; we reinvented it. Through workshops and wireframes, our laser focus was on boosting sales and conversions while reducing cart abandonment. In close collaboration with Keetsa’s leaders, no stone was left unturned to optimize the every touchpoint in the brand.
- Hang tags
- Shopify E-Commerce / Klavio
- Lifestyle & Product Photoshoot