top branding agency


Your diamond’s best friend

JULI Case Study

Meet JULI, the perfect tool for cleaning dirty diamonds.

JULI is the first diamond-loving jewelry cleaner to offer both power and convenience; one designed with your lifestyle in mind that is truly worthy of caring for your most cherished valuables.

It’s brand that understands the joy it sparks to get marinara sauce, fingerpaint, and other mom stuff off your most precious investment. The founder made it her mission to design a way to clean diamond jewelry that works like a boss, and named her Juli. This pretty little sonic brush is sure to become your diamond’s best friend.

To successfully launch the brand, Motto developed JULI’s brand identity, tone of voice, copywriting, and package design.

Client: JULI
Brand Identity
Tone of Voice
Package Design
Art Direction
Your diamond's best friend.