Modern E-Commerce
for Modern Skincare


IDS exists to deliver a new standard of innovation in skincare. IDS believes that every woman’s dream is to be confident and radiant enough to leave the house with no makeup. IDS’s products deliver breakthrough solutions for women seeking skincare perfection and for those who want celebrate their beautiful skin. IDS reached out to Motto with the need to bring their company purpose to life through an integrative, e-commerce website. Learn how Motto helped IDS create a global, e-commerce brand and website and achieve substantial growth/sales within a few months of launch.


With a diverse group of skincare products, IDS needed a website that conveyed their story, but also provided a beautiful shopping experience for customers. Their existing website was poorly structured and the brand’s promise was nonexistent. Motto worked extensively with IDS to create an integrated desktop website with a web app and mobile app that could deliver a Skin Analyzer. We named the Skin Analyzer, “Skin Story” which allows users to take a photo of their face, the app then analyzes your unique skin type, and then delivers a set of recommended IDS products to choose from. The result is a highly sophisticated shopping experience with a customized set of tools to find the perfect products from IDS.


→ Strategy & Position

→ Brand Motto

→ E-Comm Website

→ Mobile & Web App

→ 3D Product Renderings

→ Iconography




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