Appeal to millennials, update the aesthetic and ambiance of the events, bring in new food & beverage experiences, improve social media presence, perfect the talent mix.
Like most shifts in leadership, Derek brought a new vision to the company. His leadership resulted in major organizational change that influenced the course the company would take. His vision was to create a parent brand with its own distinguished identity. In the past, Starshow Presents was never a known entity to festival goers. Derek wanted to create awareness of the company and for Hypervibe to become a name associated with the shows they produce.