Case Study

— Hershey’s

Live “Greenr.”

Delicious, sweet, creamy and vegan? Yes, please. Greenr is every bit as indulgent as traditional chocolate but without dairy. Hershey’s swapped out dairy for plant-based ingredients so that you can get the sweet, creamy, and melty texture and flavor you know and love without the dairy.

Each Greenr bar is crafted with high-quality ingredients to deliver an irresistibly, indulgent, chocolatey flavor that simply melts in your mouth. Not to mention, Greenr’s mission is to help revitalize Earth’s forests. From the product, to the packaging, to the planet, this brand inspires us all to Live Greenr.

Motto led the conceptual development, brand strategy, verbal identity, visual identity, brand look and feel, package design, and custom illustrations.

Services:
Messaging
Verbal Identity
Visual Identity
Packaging
Iconography
Illustrations
MOTTO:
Live Greenr

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